SOURCE: Affinegy

May 20, 2013 10:28 ET

Affinegy Announces Hiring Frank LaBarbera as Senior Vice President of World Wide Sales and Marketing

Technology Company Focuses on Accelerating the Internet of All Things Marketplace, Embracing LaBarbera's Industry Experience for Its Expansion Into New Markets

AUSTIN, TX--(Marketwired - May 20, 2013) - Affinegy (, a global provider of technology solutions that promote profitable and reliable connections in the home and business, announced today the hiring of Frank LaBarbera as Senior Vice President of World Wide Sales and Marketing after a nationwide search.

"Frank's experience across the 'Smart Home' value chain was an important factor in our decision," said Affinegy CEO and Co-Founder Melissa Simpler. "He is the ideal hire for Affinegy. Over the last decade, we have been highly successful at propagating our TR-069 Auto Configuration Server (ACS) platform, touching approximately 40 million homes and businesses around the world through our service provider partners."

A veteran of the technology industry, LaBarbera brings close to 20 years of experience in executive management, business development, strategy, product marketing and sales management. At Affinegy, he is responsible for setting the sales and marketing direction, building the team to execute these strategies, and developing the ecosystem partnerships to grow Affinegy's top line revenue.

LaBarbera has established tremendous success across the "connected everything network" through his leadership roles at companies that include General Instrument, Broadcom, ClearAccess(Cisco) PacketVideo (NTT DoCoMo), and a number of successful startup companies. He has been instrumental in leading and delivering growth during key market inflections. LaBarbera has been at the forefront of numerous industry initiatives including WiFi home gateways, end to end broadband home lifestyle services, SaaS cloud management offerings and the sharing and streaming of premium and OTT content to every device in the home. 

His experience reaches across the globe having built markets in NA, EMEA and APAC serving the cable, telco, satellite, mobile, media and consumer electronic sectors including the value chain to support these sectors.

Art Lancaster, Chief Technology Officer and Co-Founder of Affinegy, said LaBarbera impressed him, not only because of his business experience, but also by the depth of his technology expertise in our solutions.

"I am excited that Frank has joined Affinegy to be a part of our story as we utilize our patented technology to develop new areas of growth for remote automation of network, device and services management in both small business services and in consumer electronics markets," said Lancaster. "He understands the value of our technology to our existing customers in the home and small business as well as its potential to device manufacturers."

LaBarbera said he was honored be a part of the Affinegy team. "This company is poised for great things," he said. "The value of its technology stands out in the marketplace, especially as the industry moves in the direction of helping people get the most of the network and the devices that are connected to it."

About Affinegy

Affinegy's software brings together the "Internet of All Things" into a single experience for profitable quality connections. The company's smart network management solutions automatically provision, configure, and manage the network and devices that are at the heart of new cloud-based applications and services delivered to homes and businesses. Leading broadband service providers, Internet-enabled device manufacturers, and application/service providers deploy Affinegy's solutions to improve the customer experience, increase services adoption, and slash support costs. Founded in 2003, Affinegy is headquartered in Austin, TX with offices in Dallas, London, and Wroclaw, Poland.


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