SOURCE: Denihan

Denihan

June 10, 2013 13:27 ET

Affinia Hotels Launches Complimentary Wine Hour

Guests Invited to Enjoy 'Evening Libations' at Any Of the Boutique Collection's Unique New York City Locations

NEW YORK, NY--(Marketwired - June 10, 2013) - In response to the 42% of Affinia guests surveyed who cited social hours as one of the key drivers in selecting a hotel, Affinia Hotels, a boutique hotel collection owned and operated by Denihan Hospitality Group, is launching Evening Libations, a complimentary daily wine hour.* 

"Evening Libations is not only an opportunity for guests to unwind and socialize, but a chance for our hotel teams to connect with them on a more personal level," said John Bradway, senior director of brand management for Affinia Hotels. "Building that relationship is a signature of Affinia Hotels and something that is woven into everything we do."

To make it convenient for guests to enjoy Evening Libations, and to highlight the unique characteristics of each property and locale, Affinia invites its guests to partake in wine hour at any of the collection's five New York City hotels during their stay. For example, a business traveler staying at Affinia 50 (50th Street and Third Avenue) who is wrapping up a meeting at the end of the day on Park Avenue South can join at Affinia Shelburne (Lexington Avenue and 37th Street). A couple staying at Affinia Manhattan (31st Street and Seventh Avenue) and planning to dine in Murray Hill can drop into Affinia Dumont (34th Street and Lexington Avenue) for a pre-dinner glass of wine (which will effectively shave $30 or more off their dinner tab). 

A variety of red and white wines and fruit-infused water are poured by hotel managers and guest services associates in Affinia Hotels' unique, residentially styled lobbies. The daily selections of wines are listed on chalkboards in hotel lobbies each day. 

And for both the serious and more lighthearted oenophile, Evening Libations invites guests to have some fun with Vinodote, an entertaining wine-tasting, storytelling, over-the-top game related to wine. 

Evening Libations is currently available in New York City at Affinia Dumont, Affinia Shelburne, Affinia Manhattan and Affinia 50. Affinia Gardens, also in New York City, and The Liaison Capitol Hill, an Affinia Hotel in Washington, D.C. will follow suit later this year. Each property will provide a variety of offerings and special events in conjunction with Evening Libations, including, local art exhibitions, craft beer tastings and other programs that reflect the very different characteristics and neighborhoods of each hotel. Guests attending Evening Libations simply tell the associates who are serving the wine which Affinia hotel they call home. 

*Specific days and hours of Evening Libations differ slightly by hotel. For more information, please visit www.affinia.com/wine-hour or call 866-246-2203.

Guests are encouraged to join the conversation with Affinia Hotels on Facebook (www.facebook.com/AffiniaHotels) and Twitter (www.twitter.com/AffiniaHotels).

About Affinia Hotels

Affinia is a distinctive collection of boutique hotels with locations in New York City and Washington, D.C. targeting the growing base of travelers looking for a uniquely comfortable and customized experience. The brand combines modern business amenities with the comforts of home, including custom-designed Affinia beds, pillow menu and a range programs and services giving guests the opportunity to customize their stay. Each hotel embraces the local attributes of each city and community, and was awarded the 2012 Certificate of Excellence from TripAdvisor as a result of travelers consistently recommending the hotels with high praise.

Affinia Hotels is operated by Denihan Hospitality Group, a privately-held hotel management company with 50 years of hospitality management expertise. 

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