SOURCE: Affinio Inc.

Affinio Inc.

July 07, 2016 09:00 ET

Affinio Adds Seasoned SaaS and Audience Technology Advisors to Its Board

NEW YORK, NY --(Marketwired - July 07, 2016) - Affinio, the leading provider of visualization for cross-channel behavioral data insights and cultural intelligence for brands, is pleased to announce the expansion of its Board of Directors, with the addition of seasoned SaaS and Digital Marketing executive Jill Rowley and industry connector and pop cultural entrepreneurial advisor, Jon Vanhala of Crossfade Partners. The appointments coincide with the deepening of Affinio's traction with clients and partners in North America, as adoption of its audience intelligence solution broadens.

A well-regarded industry original in Silicon Valley and Canada, tech evangelist and investor, Jill Rowley spent 11 years at Eloqua, which was founded and originally headquartered in Toronto. Jill is an investor in two Canadian companies -- Vidyard and Nudge -- as well as an advisor to Influitive and Sales for Life and a number of U.S. companies including HubSpot, Engagio, Allbound, TrackMaven, Accompany, DataRPM, and Speakeasy. Her SaaS portfolio consists of companies delivering solutions that guide buyers from unaware to advocacy -- making her alignment with Affinio all the more appropriate, given its focus on advanced audience-first, visually based, solutions and services.

Complementing this addition, Jon is Managing Partner and Founder of Crossfade Partners, whose portfolio includes some of the leading innovators in digital media, culture, tech, and brand. He draws unique expertise from time spent in the music industry, working with global pop stars and pop culture media companies and therefore massive sets of consumer data. At his last corporate role, Vanhala was Head Of Digital & New Business for Universal Music Group's East Coast business unit responsible for all digital strategy, new business innovation, strategic partnerships, brand integration, and interactive production for more than 260 recording artists, and more than 20 of the world's most famous label brands. He sat on Universal's Global Digital board to champion the creative entrepreneurial perspective. Given Affinio's growing entertainment client base, as well as its forte in understanding big audiences in part through pop cultural cues and affinities, Jon's coming aboard is especially timely.

"Jill and Jon make fantastic additions to our Board," said Affinio CEO and Founder Tim Burke. "Given their experiences and portfolios as two people deeply tuned to the SaaS marketplace as well as in Jon's case, the very concept of cultural traction and listening, we welcome their contributions and guidance in a number of key areas."

"The Affinio proposition changes the game for data driven marketers -- helping brand and content marketers grasp the culture of their audiences and communities in an entirely new way," said Rowley. "It's their move to take the industry, and the very meaning of 'audience-first,' to the next level that makes them such a powerful solution for the space. And, it's what has me incredibly excited about joining them at this juncture."

Vanhala added, "I've spent decades understanding and impacting cultural trends, working with creators, brands, and tech companies, watching consumers engage with content. It's awesome to finally have the completely new level of audience insights and intelligence that Affinio provides. I'm excited to be on board as more brands embrace this real world solution and the greater opportunity it affords them."

The strategic board expansion also follows the company's inclusion in the Gartner "Cool Vendors in Data-Driven Marketing, 2016," and participation at several major industry gatherings -- Social Media Week in Los Angeles and Microsoft Accelerator's Machine Learning Demo Day in Seattle, where they were one of an elite set of presenters.

About Affinio
Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today's consumers. Behind Affinio is an advanced, incredibly powerful, and award-winning technology that mines the billions of relational network connections that exist within any given social audience. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. Analyzing what people choose to follow extracts knowledge and cultural insights from your entire audience. This sheds light for the first time on who each audience segment is, what they are influenced by, what they talk about, share, and ultimately care most about. For more information, visit: http://www.affinio.com Or, follow us on Twitter: https://twitter.com/Affinio

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