SOURCE: Affinio Inc.

April 28, 2016 15:46 ET

Affinio Named a Gartner "Cool Vendor" in Data-Driven Marketing for 2016

NEW YORK, NY--(Marketwired - April 28, 2016) - Affinio, the leading provider of visualization for cross-channel behavioral data insights and cultural intelligence for brands, today announced the company has been recognized as a 2016 Gartner Cool Vendor in Data-Driven Marketing.

With a client list that includes Spotify, BBC Worldwide, and Universal McCann, Affinio is an advanced marketing intelligence platform that powers brands and agencies to better and more deeply understand social tribes assembling around brands -- and the unique, nuanced culture within each -- to transform their marketing efforts. Embraced by clients for its ease of use and sophisticated visualization tools, the system uses machine learning across social networks and uniquely segments a social audience beyond the typical demographic information, through affinities and granular content-related social behaviors, cultural cues indicated by their content preferences.

"We are delighted that Gartner included the Affinio solution," said Affinio CEO and Founder Tim Burke. "The cues we deliver transcend language. The result is that brand and content marketers better understand the culture of the communities within their audience, and hold a blueprint for engagement through an undeniably audience-first approach. Brands or media companies essentially get a cultural fingerprint of the audiences drawn to their brand, content or company."

Every year, Gartner recognizes a list of Cool Vendors in key technology areas through a reporting series that highlights their innovation and unique ability to address real business challenges. For 2016, Gartner evaluated the increasingly intricate martech space and ultimately named five cool vendors, of which Affinio was one.

The Gartner "Cool Vendors in Data-Driven Marketing, 2016" report is available now.

Disclaimer : Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

**Gartner, Cool Vendors in Data-Driven Marketing, 2016, Martin Kihn, Todd Berkowitz, 07 April 2016

Affinio will be showcasing its solution at Social Media Week, on Thursday, June 9, in Los Angeles. Please join Leveraging The Interest Graph To Understand Today's Consumers at The Eli and Edythe Broad Stage at 5pm.

About Affinio

Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today's consumers. Behind Affinio is an advanced, incredibly powerful, and award-winning technology that mines the billions of relational network connections that exist within any given social audience. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. Analyzing what people choose to follow extracts knowledge and cultural insights from your entire audience. This sheds light for the first time on who each audience segment is, what they are influenced by, what they talk about, share, and ultimately care most about. For more information, visit: http://www.affinio.com Or, follow us on Twitter: https://twitter.com/Affinio

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