SOURCE: Affinion Group

October 11, 2013 08:51 ET

Affinion Group Launches New White-Label Loyalty Program for Retailers

With Significant Flexibility, Everyday Values Moves Out of Beta to Strengthen Engagement Between Stores and Their Customers

STAMFORD, CT--(Marketwired - Oct 11, 2013) - Affinion Group, the global leader in enabling companies to connect and engage with their customers, thereby creating rewarding relationships and enhancing brand loyalty, today release its new product, Everyday Values, from Beta testing. Aimed at enriching the relationship between retailers and their customers, and capitalizing on the previous success Affinion has had in the retail market, Everyday Values is the latest offering Affinion has built specifically for brick-and-mortar establishments.

By deploying a customized version of Everyday Values, retailers are able to bundle their own, unique perks with a selection of more than 350,000 savings options available at local vendors outside the retailers' walls. A recent study indicates that almost 3/4 of retailers believe that they need to develop more engaging in-store experiences, driving increased popularity in programs like this.1

"We enjoy a long, successful history with many of the world's largest and best known brands in department stores, garments, electronics, convenience stores and even pharmacies," said Rob DiPietro, Group VP of Product Services for Affinion. "We believe that the formal launch of Everyday Values as our flagship retail program will allow us to leverage previous relationships and successes into significant new partnerships opportunities."

In addition to the point-of-sale components available for customers enrolled in an Everyday Values program, members will be eligible for cash-back on various online purchases at both the retailers offering a customized program and at an assortment of more than 800 well-known online vendors.

For more information, visit www.everydayvalues.com

About Affinion Group

As a global leader with 40 years of experience, Affinion Group enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,740 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the Company has approximately 4,300 employees and has marketing capabilities in 19 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more information, visit www.affinion.com.

1 http://www.marketingcharts.com/wp/direct/3-in-4-retailers-see-improved-in-store-customer-experience-as-critical-22456/

Contact Information