SOURCE: Affiniscape, Inc.

Affiniscape, Inc.

December 03, 2012 09:55 ET

Affiniscape Kicks Off Connections 2012

More Than 100 Associations Join Forces at Affiniscape's 8th Annual Partners Conference

AUSTIN, TX--(Marketwire - Dec 3, 2012) - Affiniscape, the only technology and services provider focused exclusively on serving state and local associations, has officially kicked off Connections 2012, its 8th Annual Partners Conference, running December 3-6, at the Driskill Hotel in Austin, Texas. More than 100 Associations representing over 35 industries are in attendance to receive training on the company's products and services, and to connect with their peers, share ideas, and learn the newest strategies for driving greater member value through their organizations.

The sold out conference swings into gear Tuesday morning with a keynote presentation from Shelly Alcorn, CAE, who will examine the impact of gaming on society and the association of the future, and explore strategies to position associations to capitalize on new leadership structures. Alcorn is the author of The 2012 Association Forecast: Provocative Proposals for Future Change. A self-proclaimed Edupunk, Shelly brings a highly impassioned take on what associations must do to survive in the ever-changing marketplace.

Also speaking at the event will be Mary Byers, CAE, co-author of Race for Relevance: 5 Radical Changes for Associations. Her book has been considered a must read by many association boards, and she will bring new insights she has gathered while preparing the sequel to this controversial book.

Holly Duckworth, CAE, CMP, is a highly successful consultant, working with association leaders across the US to help transform and develop association leaders. Holly will share her insights on the seven measures of success that separate remarkable associations from others.

Attendees will have the opportunity to participate in more than 30 educational sessions covering professional development, social media strategies, generational differences, emerging business practices, and how to more effectively leverage technology in the daily operation of their associations.

"This will be my eighth Affiniscape Conference," commented Willis Turner CAE, CSE, CEO for the Sales & Marketing Executives International. "It's an invaluable opportunity to connect, learn from, and share ideas, with other users and the Affiniscape team. We have the chance to ultimately help design the products and services we use daily. I haven't missed a conference and I wouldn't want to miss one."

About Affiniscape

Founded and directed by professionals with more than 100 years of combined experience in association management, technology, and marketing, Affiniscape helps associations increase their value, grow their membership, and advance their mission. We achieve this by providing an industry leading SaaS software platform along with a comprehensive suite of value-added services, that help associations compete more efficiently and effectively. For more information, visit

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