SOURCE: Affinity.IS


December 16, 2013 10:30 ET

Affinity.IS and Stan Lee's POW! Entertainment Launch "Superhero" Influencer Program

"Superhero Rewards" Program From Affinity.IS Enables Fans of Stan Lee and POW! Entertainment to Interact With Their Favorite Brands and Earn Unique and Exclusive Prizes

KIRKLAND, WA and BEVERLY HILLS, CA--(Marketwired - Dec 16, 2013) - Affinity.IS (, a commerce influence engine, today launched, in partnership with Stan Lee's POW! Entertainment (, its newest influencer program, "Superhero Rewards." Aimed directly at Lee and POW! Entertainment's passionate fan base, "Superhero Rewards," ( will enable users through Affinity.IS' affinity marketing technology, to earn points by interacting with POW! projects. These points can then be used to access rewards, such as unique POW! prizes, exclusive content and more.

"Stan Lee and POW! Entertainment's influence in the comic book industry is legendary," said Daniel Todd, co-founder and CEO of Affinity.IS. "They have attracted a tremendous fan base and we are excited to help increase the ways they interact meaningfully with and monetize their online platforms."

Fans can join Superhero Rewards platform directly at: where they can sign-up via Facebook Connect or email. They then have the choice to install an app within their web browser or mobile device, enabling users to earn points for every dollar spent shopping at more than 2,000 leading retailers, both online and offline. Fans can also earn points by interacting and completing actions related to Mr. Lee and POW! Entertainment, such as liking and following their various social media platforms, all for the chance to win exclusive prizes.

"We are always looking for new ways to interact with, and give back to, our tremendous fans, and the 'Superhero Rewards' program allows us to do just that," said Gill Champion, President of POW! Entertainment. "With so much of our content online, this is the perfect platform for us to grow our audience and provide unique rewards for their loyalty."

"Superhero rewards are a spectacular way to reward fans for their loyalty," said Lee.

Launched late last year, Affinity.IS has raised more than $1.2 million from Founder's Co-op, Geoff Entress, Rudy Gadre and Keshif Ventures, among others. In addition to POW! Entertainment's Superhero Rewards, Affinity.IS' commerce influence engine is leveraged by dozens of organizations and celebrities, including Jillian Michaels, Jeff Gordon, Ashley Tisdale, Jesse McCartney and Utah State University, to engage and influence with their fan base.

To learn more, and to start earning Superhero Rewards today, visit (

About Affinity.IS
Affinity.IS ( is a commerce influence engine for groups or individuals with a fan base. The company's affinity marketing technology enables organizations and celebrities to influence shopping at the point-of-purchase. In turn, an organization or celebrity's fans earn points for rewards, including unique prizes, exclusive content access and other offers from those groups and individuals. Affinity.IS' program is customized for each partner and creates a compelling way for influencers to leverage their online platforms to interact meaningfully with and monetize fans and followers. For more information, visit

About POW! Entertainment, Inc.
POW! Entertainment, Inc. (OTCQB: POWN), a multi-media entertainment company, was founded by noted comic book writer Stan Lee, together with award-winning producer Gill Champion and the late intellectual property specialist Arthur Lieberman. POW!'s principals have extensive backgrounds in the creation and production of original intellectual properties, including some of the most successful entertainment franchises of all time. POW! is utilizing Stan Lee's historical background by perpetuating his legacy while creating and developing all new live-action films, television, digital games, merchandising, licensing and related ancillary markets, all of which contribute to global expansion.

Contact Information

    Steve Stratz
    Illuminate Public Relations for Affinity.IS
    Email Contact

    Eric Lammerding
    Miller PR for POW! Entertainment
    Email Contact