SOURCE: Affinnova


May 19, 2011 11:00 ET

Affinnova Appoints Tamara Barber Senior Director of Strategic Marketing

Forrester Industry Experience to Help Expand Affinnova Services

WALTHAM, MA--(Marketwire - May 19, 2011) - Affinnova, the global leader in marketing innovation software and services, today announced the appointment of Tamara Barber to the newly created role of Senior Director of Strategic Marketing. Her appointment emphasizes the Company's expanding commitment to helping companies around the world dramatically improve the marketing innovation process and bring new products to market faster and with bigger success rates.

Prior to joining Affinnova, Barber served as a Senior Analyst at Forrester Research, where she advised market insights professionals on the changing landscape of research methodologies and technologies. While at Forrester, she was a frequent public speaker and writer about the strategic and tactical issues affecting marketing and customer insights. Prior to working at Forrester, Barber worked for CANIETI, Mexico's chamber of commerce for the telecom, electronics and IT industry, as a survey researcher.

"Having worked across many verticals as an industry analyst, I know that marketers struggle with how to improve the innovation process and ensure greater success with new marketing and product launches," said Tamara Barber, Senior Director of Strategic Marketing. "Affinnova has pioneered a radically different and highly innovative approach to help companies bring new products to market, resulting in more efficient product development and increased competitive advantage. I'm looking forward to being part of this sea change in marketing and working with the very talented team at Affinnova."

"We are thrilled to have Tamara join our team at this exciting time of the Company's growth," said Waleed Al-Atraqchi, President and Chief Executive Officer of Affinnova. "Integrating her deep knowledge of issues affecting marketers into our organization will help us to continue to bring better and more impactful solutions to our clients."

About Affinnova
Affinnova is revolutionizing how the world innovates. The Company's software and services enable marketers to develop better performing products, ads and designs. Affinnova's patented technology reliably identifies the concepts with the greatest market potential from an unprecedented range of options. Once identified, top concepts are then comparatively measured against relevant benchmark and competitor concepts based on consumer preference. Global Fortune 500 companies such as Procter & Gamble, Unilever, Pfizer, Johnson & Johnson, Walmart, Microsoft, MasterCard and Citibank, depend on Affinnova to deliver higher success rates, bigger businesses and accelerated launch timing. For more information, please visit

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