SOURCE: Affinnova


May 17, 2011 09:00 ET

Affinnova Named 2011 Stevie Awards Finalist

IDDEA II Nominated for Best New Product or Service of the Year

WALTHAM, MA--(Marketwire - May 17, 2011) - Affinnova, the global leader in marketing innovation software and services, today announced that it has been named a finalist in the 2011 American Business Awards (Stevie Awards). Affinnova's IDDEA II technology, nominated for Best New Product or Service of the Year, allows marketers to develop better performing products, ads and designs by exploring a virtually unlimited spectrum of innovative ideas and identifying the most compelling messaging and products that will maximize success in the market.

"Our technology enables clients to experience a 65 percent improvement in consumer appeal over their best pre-optimization concepts," said Waleed Al-Atraqchi, CEO of Affinnova. "We look forward to continuing to deliver this high degree of success to our clients in the future and receiving recognition from industry-known programs like The Stevie Awards."

Affinnova's IDDEA II is an all-in-one software platform that combines evolutionary optimization with comprehensive benchmarking. It provides marketers with the ability to test an unlimited range of creative concept variations to bring the best products, designs and packaging to market in record time. Affinnova's software platform is used by the world's most innovative marketers to vet the entire considered space with consumers to identify the concept with the highest market potential.

About Affinnova
Affinnova is revolutionizing how the world innovates. The Company's software and services enable marketers to develop better performing products, ads and designs. Affinnova's patented technology reliably identifies the concepts with the greatest market potential from an unprecedented range of options. Once identified, top concepts are then comparatively measured against relevant benchmark and competitor concepts based on consumer preference. Global Fortune 500 companies such as Procter & Gamble, Unilever, Pfizer, Johnson & Johnson, Walmart, Microsoft, MasterCard and Citibank, depend on Affinnova to deliver higher success rates, bigger businesses and accelerated launch timing. For more information, please visit

About The Stevie Awards
The Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at

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