SOURCE: Affinnova


May 25, 2011 10:00 ET

Affinnova Names Jeffrey Henning Chief Marketing Officer

WALTHAM, MA--(Marketwire - May 25, 2011) - Affinnova, the global leader in marketing optimization software and services, today announced the appointment of Jeffrey Henning as Chief Marketing Officer. In his new position, Henning will play a crucial role in increasing awareness of Affinnova's technology and further communicating Affinnova's strong business benefits of helping companies produce optimized innovations for new products, packaging and advertising.

At Affinnova, Henning will oversee marketing and communications efforts, including brand management, public relations, advertising and social media marketing. He will also be responsible for strategic planning of marketing campaigns and will work closely with Affinnova President and CEO Waleed Al-Atraqchi, and other members of the executive staff, to continue to grow the Company and introduce new solutions.

"I am thrilled to announce the addition of Jeffrey to the Affinnova team," commented Waleed Al-Atraqchi, President and Chief Executive Officer of Affinnova. "His hiring is another step in our efforts to educate the market about the shift from traditional trade-off analysis to innovation optimization. Clients who optimize their concepts with us triple the likelihood of beating leading competitors."

Prior to joining Affinnova, Henning spent more than 17 years with Vovici and one of its predecessor companies, Perseus Development Corp., which he co-founded. Over the years, he served in different roles including CMO, CTO and COO. The blog he started there, the Voice of Vovici, has been recognized by Quirks and others as one of the leading research blogs. He will now be writing at

When asked about joining Affinnova, Henning said, "One of the intractable problems my marketing clients have faced is the need to improve the success rate of product launches and new marketing campaigns. Conventional techniques are part of the reason only 20 percent of new products succeed. I look forward to sharing and expanding upon the Company's extensive research on research showing that organizations improve the success of new initiatives by using Affinnova's solutions."

About Affinnova
Affinnova is revolutionizing how the world innovates. The Company's software and services enable marketers to develop better performing products, ads and designs. Affinnova's patented technology reliably identifies the concepts with the greatest market potential from an unprecedented range of options. Once identified, top concepts are then comparatively measured against relevant benchmark and competitor concepts based on consumer preference. Global Fortune 500 companies such as Procter & Gamble, Unilever, Pfizer, Johnson & Johnson, Walmart, Microsoft, MasterCard and Citibank, depend on Affinnova to deliver higher success rates, bigger businesses and accelerated launch timing. For more information, please visit

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