SOURCE: Affle Pte Ltd

Affle Pte Ltd

February 03, 2011 12:20 ET

Affle and D2 Communications Ink Landmark Mobile Advertising Pact

Deal Backed by an Investment by D2 Communications to Reiterate Commitment

NEW YORK, NY--(Marketwire - February 3, 2011) - Affle, Asia's leading mobile media company, and D2 Communications Inc, Japan's largest mobile advertising company, have entered into a strategic agreement to provide mobile advertising solutions to companies across Asia. D2 Communications is a subsidiary of NTT DOCOMO, INC. in joint venture with DENTSU INC.

This deal assumes great significance in the mobile advertising industry as the two companies are market leaders in their respective geographies. Affle dominates the mobile media and advertising space in several Asian markets including India, Indonesia and other APAC markets while D2 Communications is the market leader in Japan, the largest mobile advertising market in Asia. D2 Communications has also invested in Affle in order to deepen its relationship and establish a long term commitment to this partnership. This follows other top investments announced by Affle in the last few years from Microsoft & Itochu Corporation.

Anuj Khanna Sohum, CEO, Affle Group of Companies, said, "We respect D2 Communications for the role played by them in growing mobile marketing. It is commendable to note the way D2 Communications has grown year after year over the last 11 years. Affle is proud to partner with a company with such deep experience and rich heritage.

"This tie-up is a validation of what we started in the mobile media space in Asia outside of Japan. We are confident that through this partnership we would be able to provide a lot more value to our users and partner telecom carriers, publishers & marketers; and create much higher growth for Affle. At the same time this association would help us to make much faster inroads into Japan, which is the largest mobile advertising market in Asia," Sohum added.

Takayuki Hoshuyama, CEO, D2 Communications, said, "We are glad to be Affle's strategic partner. With D2 Communications, having more than 10 years of experience in the field of Mobile marketing in Japan, we believe that our case studies in this field will be useful across Asia. We look forward to co-operate and innovate with Affle in the arena of mobile advertisement and mobile marketing industry."

Over the last few years, Affle's business has grown significantly, making it reach out to over 4.5 Mn users for its products and over 250 Mn users who could be targeted by brands for delivering mobile advertising campaigns to. This has been achieved through partnerships with leading carriers & publishers like airtel, Telekomsel and many others across Asia.

D2 Communications on the other hand is the largest mobile advertising agency of Japan, with rights to sell all inventories on NTT DOCOMO, Japan's biggest mobile operator with over 57 million subscribers. D2 Communications also dominates selling inventories on the most popular social networking and news sites and general portals in Japan like,, Yahoo Mobile, Mobage-town (DeNA) among others. D2 Communications is in strong partnerships with major advertising agencies in Japan like DENTSU, HAKUHODO, ASATSU-DK, CyberAgent, OPT, SEPTENI among others.

As a part of the partnership Affle and D2 Communications will work on developing marketing solutions for brand owners, introduce innovations and share best practices to revolutionise mobile media globally. They would also explore future partnership opportunities through which Affle could launch its products in Japan and also replicate D2 Communication's successful mobile advertising model to other Asian markets like India, Indonesia, China and others.

About Affle: Affle is a leading international mobile media company with the headquarters in Singapore. Affle has consistently delivered innovations that enhance the user experience on mobile messaging and make mobile media a reality. Affle currently operates in Singapore, India, China, the UK, the US, Indonesia, Australia, Thailand and Malaysia. Affle's investors include Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL); Centurion Private Equity and D2 Communications.

About D2 COMMUNICATIONS: D2 Communications was established on June 1, 2000 as the first company in the world specializing in mobile advertisement. Under the corporate slogan "One-Stop Mobile Marketing," we have been in adverting business, media representative business, mobile solutions business, and other overall mobile marketing business. Since 2010, we have revised the corporate slogan into "No Wireless, No Marketing," and in addition to utilizing mobile advertising and marketing business, we are now expanding our business including wireless domain as smart phone and such new devises.

Furthermore, we have been administrating "Mobile Ad Awards" which is the first award ever in the world specializing in mobile, publishing trade publication "DIGITAL&DIRECT NEWS," and aggressively promoting an awareness campaign as a council member company of various kind of organization such as the Internet Advertisement Promotion Conference and others.

About NTT DOCOMO: NTT DOCOMO is the world's leading mobile operator and provider of advanced mobile services. The company serves over 57 million customers in Japan, including 48 million using i-mode™, the world's most popular mobile e-mail/Internet platform, and 55 million using FOMA™, the world's original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized "lifestyle tools" for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit

FOMA and i-mode are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countries.

FOMA service is only available in Japan.

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