SOURCE: SafeHome Filters

May 05, 2008 12:20 ET

Affordable, Easy-to-Install SafeHome™ Filters Trap Allergens, Odors and Harmful Airborne Pollutants, for Healthy, Clean Indoor Air

Consumers Breathe Easier Knowing SafeHome Filters Dramatically Improve Their Indoor Air Quality at Home and Work

ASHEVILLE, NC--(Marketwire - May 5, 2008) - The warning signs are in the news every day: cases of asthma are rising sharply; millions of Americans now suffer year-round from allergies and chemical sensitivity; many toys, household goods and furnishings release formaldehyde and other dangerous gases that have reached unhealthy concentrations due to efforts to better seal homes for energy efficiency. All of these health concerns share one characteristic -- they're part of the indoor air quality crisis affecting every home in the nation.

Now, thanks to a breakthrough in air filtration technology by a firm in Asheville, N.C., concerned homeowners can enjoy the peace of mind knowing that their family is finally safe from poor quality indoor air. Founded by Sam McLamb, SafeHome Filters™ offers consumers the first home air filters that are highly effective against allergens, odors, and chemicals. SafeHome Filters combine highly effective allergen filtration with a powerful blend of potassium permanganate-based FormaldaSorb™ and activated carbon -- the same materials used in leading hospitals to remove harmful gases such as ozone, formaldehyde and other volatile organic compounds. Even the best pleated electrostatic air filters available trap only small particles, not these chemicals which have caused the EPA to list indoor air quality as one of the greatest threats to public health.

"Many filters sold today trap allergens, but only SafeHome Filters can remove allergens, odors and chemicals from cleaning agents, furniture, paint and carpet," Mr. McLamb stated. "These common gases can trigger allergies and asthma in even healthy people and are particularly dangerous to people with respiratory conditions. As the only home air filters on the market capable of removing pollutants from dust to formaldehyde, we are excited to offer the first truly effective solution that is as simple as changing your air filter."

How serious is the problem of indoor air pollution? According to the U.S. Environmental Protection Agency and the U.S. Consumer Product Safety Commission, there is a "a growing body of scientific evidence that the air within homes and other buildings can be more seriously polluted than the outdoor air in even the largest and most industrialized cities." Furthermore, the government agencies concluded that because the average citizen spends approximately 90 percent of their time indoors, "for many people the risks to health may be greater due to exposure to air pollution indoors than outdoors."

In search of a solution, many consumers purchase expensive air filtration devices such as air purifiers, ionizers, humidifiers and a wide spectrum of filters for use with forced air heating and cooling systems. Unfortunately, despite these efforts, many airborne allergens and chemicals common to household air are not removed effectively with these methods. Some methods actually make the problem worse. The result is that infants, women who are pregnant, the elderly and people sensitive to irritants continue to breathe these harmful compounds that can trigger health problems such as asthma.

As is the case in many entrepreneurial endeavors, Mr. McLamb said his interest in developing a superior home air filter was a case of necessity being the mother of invention -- literally.

"A few years ago my wife Liz and I discovered that we would soon be parents," he recalled. "During the first month of pregnancy she developed an extreme sensitivity to chemicals and odors. With two dogs and a newly remodeled home, we felt confident that we could solve the problem with an air purifier. Rather quickly our search turned up a variety of expensive and complex solutions that did not fully address our indoor air quality issue."

Ironically, the solution came when Mr. McLamb examined one of the protective masks the couple had used while renovating their home with paints, solvents, carpet glues and other toxic compounds.

"We realized the ideal solution would be to essentially create a gas mask for our central air system using the same basic design as construction respiratory masks," he stated.

However, research determined that the most effective chemical pollution filters, such as those used in airports and medical facilities for the removal of gases and odors were are not designed for residential systems and were prohibitively expensive.

Undeterred, Mr. McLamb worked with local engineers and a team of air quality experts to modify existing industrial filter systems for home use.

"We launched SafeHome Filters to bring effective, easy and affordable air filtrations solutions to other consumers just like us interested in removing hazardous chemicals and irritating odors from indoor air," Mr. McLamb said. "When you think about it, it just makes sense that good health requires clean air."

Simple Steps for a Safer Home This Spring:

--  Use safe cleaning products - While you may not be able to replace all
    of your furniture, simple steps like using non-toxic cleaners can go a long
    way towards a healthier home. A mix of vinegar and water is a great general
    purpose cleaning solution. Cleaners that are toxic to ingest release fumes
    that are toxic to breathe.
--  Store gas and chemicals like pesticides outside of the home. Try to
    buy these products in quantities that you can use when you need it.
--  Use high quality home air filters that are highly effective removing
    both allergens and gases such as VOCs. These gases which can trigger the
    same allergy symptoms as pollen but with greater health risks.
--  Turn your thermostat's fan switch to 'on' instead of 'auto' to
    continually purify your air. Most fans operate independently of the energy
    consuming heating and cooling parts of the system.
--  Use only low-VOC paint. Paints and finishes can release toxic
    emissions for years after application. Beware of low VOC paints which
    contain acetone, a toxin that is not labeled as a VOC.
--  Avoid overwatering indoor plants. This can cause mold growth and
    trigger allergies and asthma.

Why SafeHome Filters Can Solve Indoor Air Quality Problems:

Breathe Better: Powerful, effective filtration of allergens, odors and harmful gases, at home and work.

Proven: SafeHome Filters contain the same materials protecting leading hospitals and airports.

Easy to Use: Each SafeHome Filter is designed to replace most standard air filters.

Affordable: SafeHome Filters cost a fraction of room air purifiers, yet are far more powerful throughout the home.

Many filters trap particles, but only SafeHome Filters remove chemicals from cleaning agents, furniture, paint, and carpet. Energy efficiency doors, windows and insulation seal these chemicals indoors, creating unhealthy air.

Determining which SafeHome Filter is right for your home:

SafeHome Filters are designed to replace standard size filters in home air systems. To determine the size you need, look for the size on existing filters, typically written on the side of the frame. If you cannot find this size, simply measure and round up to the closest inch.

About SafeHome Filters

SafeHome Filters offers safe, easy and highly-effective solutions for removing hazardous gases, odors and allergens from the air in your home. By reengineering the same chemical pollution filters used to protect leading hospitals and major airports, SafeHome Filters work with existing home air systems to purify air throughout your home. Because not all air systems are the same, solutions are specialized for different filter locations and offer benefits such as self-sealing edges and increased longevity. Where previous solutions required extensive equipment installation, SafeHome Filters offers highly effective pollution removal that is as simple as changing your air filter.

SafeHome Filters offers additional indoor air quality information, as well as filters for purchase on their website For press inquiries, please contact Gretchen Heine at (805) 962-1347 or

Contact Information

  • For press inquiries, please contact:
    Gretchen Heine
    (805) 962-1347
    Email Contact