SOURCE: EasyFollowups.com

January 23, 2007 09:00 ET

Affordable EasyFollowups.com Debuts, Making Instant Email Blasts Easy for Small Businesses

Customers Opt-In to Receive Relevant Messages; Ideal for Sales, Coupons, Promotions and More

ROANOKE, VA -- (MARKET WIRE) -- January 23, 2007 -- It's been said that most people have an "inner circle" of six to ten businesses with which they have a personal relationship. Within this special group, loyalty is well established, and usually all it takes for the individual to return and spend more money is a simple excuse. But what does it take for a business -- whether a restaurant, movie theater, clothing store or car wash -- to not only enter this "inner circle," but also trigger multiple return visits?

Renowned entrepreneur Cameron Johnson, no stranger to small business success, has created the answer -- EasyFollowups.com, a convenient, affordable, yet highly effective way for any retailer or small business to stay top-of-mind with its customer base. For only $99 per month, EasyFollowups.com makes it easy for merchants to send up to 10,000 emails each month to customers who opt-in to receive such alerts.

"What many small businesses don't realize is that people are more than willing to give their email address or other contact information to their favorite store or restaurant, as long as it isn't sold to others," said Johnson. "All the business has to do is ask. EasyFollowups.com makes it simple to leverage this invaluable information at a moment's notice with any kind of promotion, coupon offer, or other message. It's the perfect way to build sales at a unit cost far less than newspaper or broadcast advertising."

Convenient, Immediate

While email is one of the most affordable means of communication there is, most retailers don't take advantage because of the work involved in creating and sending out messages. EasyFollowups.com removes the hassle through its Web portal interface. Once a business signs on with the service, all it takes is to upload an existing email contact list or they may add customers individually. To send a message or offer, the business simply logs into their account, customizes their message, chooses the recipients, and hits Send. EasyFollowups.com does the rest.

"EasyFollowups.com is so useful because it assures immediate results," noted Johnson. "For example, it can issue a reminder that a particular movie is debuting that evening, or it can notify a restaurant's best customers that a free appetizer or dessert is waiting for them that evening only. When a retailer wants immediate sales results, EasyFollowups.com can deliver."

Ultimate Flexibility

Adding to the appeal of EasyFollowups.com is its flexibility. Users can send to all or part of their email list, for example, to address the interest of a specific group -- for example, a jewelry store can track customer interest in particular brands and send messages when a special deal is available for that brand. The service can also be used by schools, churches, and organizations to announce upcoming fundraisers or school events.

Finally, the service has an automatic scheduling feature that allows businesses to send offers according to pre-defined rules. Pizza shops can send a free pizza coupon on the customer's birthday, for instance, or a furniture store may automatically send a satisfaction survey three days after a major purchase. The ability to create and send custom surveys is another tool that sets EasyFollowups.com apart.

"EasyFollowups.com is a grassroots service that is many, many times more efficient than traditional advertising methods," said Johnson. "Some email services already exist, but most charge users hundreds or, in some cases, thousands of dollars per month. At $99/month, EasyFollowups.com is affordable enough for even the smallest business."

Johnson is known around the world as one of the most successful serial Internet entrepreneurs of all time. Starting at the age of nine, Johnson has launched over a dozen Web-based companies, every one of which has made money. Johnson has been interviewed by over two hundred newspapers, magazines and TV stations including the New York Times, Newsweek, USA Today, Time, Business Week, MSNBC and ABC, and has written a how-to-success book entitled "You Call The Shots" (Simon & Schuster) which was published nationwide January 2007.

EasyFollowups.com is now available for use. To sign up, or for more information, log on to www.easyfollowups.com.

Contact Information

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