SOURCE: Greater Phoenix Convention & Visitors Bureau

June 10, 2008 17:14 ET

Affordable Resort Experiences and 'Staycation' Packages Make Summer Surprisingly Cool in Greater Phoenix

PHOENIX, AZ--(Marketwire - June 10, 2008) - Summer is the season of opportunity at Greater Phoenix's luxury resorts, where rates are at the lowest they'll be all year, allowing tourists and locals alike the chance to experience a resort they've always wanted to visit.

To help would-be travelers sort through these resort specials, the Greater Phoenix Convention & Visitors Bureau and its resort partners produced "SummerScapes," a 40-page, fill-color newspaper insert that was included in recent additions of The Arizona Republic and Arizona Daily Star. The Greater Phoenix CVB also is posting online flash banner ads in California feeder markets such as Los Angeles, San Diego and San Francisco that drive viewers to enter a summer sweepstakes at www.summervalues.com.

"The goal of our summer marketing initiative is twofold," explains Melissa Gogel, Marketing Director at the Greater Phoenix CVB. "We like to remind locals that they don't have to leave town to enjoy world-class luxury and amenities, and we also aim to raise awareness amongst our drive-market neighbors in California who might not have had the time or money to come in peak season that there is no time like the present to visit Phoenix."

Special rates and packages available at Greater Phoenix resorts include:

--  Rooms from $169 per night with a $50 daily food-and-beverage credit at
    Arizona Biltmore Resort & Spa. www.arizonabiltmore.com
    
--  Rooms from $179 per night with a $50 daily resort credit at Sheraton
    Wild Horse Pass Resort & Spa. www.wildhorsepassresort.com
    
--  Rooms from $99 per night at Pointe Hilton Squaw Peak and Pointe Hilton
    Tapatio Cliffs Resorts, two resorts that also offer a Complimentary Kids
    Meal program. www.pointehilton.com
    
--  Sunday-through-Thursday rates from $149 at The Four Seasons Resort at
    Troon North. www.fourseasons.com/scottsdale
    
--  A $229 per-night rate for the "Summer Splash Staycation" at Arizona
    Grand Resort that includes a $50 food-and-beverage credit and 20 percent
    discounts on golf and spa. www.arizonagrandresort.com
    
--  A $269 room for two, plus a $100 dining or spa credit at The Royal
    Palms Resort and Spa. www.royalpalmshotel.com
    
--  A Dive-In Days Package at The Fairmont Scottsdale that includes a
    luxurious room, nightly poolside movies and a $100 food-and-beverage
    credit. www.fairmont.com/Scottsdale
    

Contact Information

  • Contact:
    Stephanie Heckathorne
    Media Relations Manager
    Greater Phoenix CVB
    (602) 452-6243
    Email Contact