AFG FlameGuard Ltd.

AFG FlameGuard Ltd.

December 08, 2011 17:41 ET

AFG FlameGuard Appoints New President and CEO and Reports on Recent Product Deployments

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 8, 2011) - AFG FlameGuard Ltd. ("AFG") (CNSX:OP), a technology focused company that provides innovative products and services to the fire suppression and prevention industry, is pleased to announce the appointment of Thomas Bell as President and Chief Executive Officer of the Company. Mr. Bell has served as a Director of AFG since October 12, 2011 and held the position of Vice President, Corporate Development and Communication until his current appointment.

Mr. Bell is replacing Donald Gordon who served as President and CEO during the amalgamation process which resulted in AFG becoming a reporting issuer. Mr. Gordon is a director of the Company and will continue serving AFG as Vice President, Corporate Development. The Board of Directors would like to thank Mr. Gordon for his efforts as President and CEO in developing the Company to its present operational stage.

The Company has reorganized its senior officer positions in order to better manage its expanding operations and marketing programs. Mr. Bell will focus on the day-to-day operations of the Company and oversee the further implementation of the 'roll-out' strategy that is working to accelerate the rate of product distribution to fire departments. Mr. Gordon will focus on corporate development initiatives including the current share offering and future expansion related financing.

Mr. Bell has extensive executive, business, operational and regulatory experience that he gained in various senior management positions including Executive Vice President, Corporate Development at Great Canadian Gaming Corporation, a TSX listed company, from 1993 to 2009. Mr. Bell has broad public company, corporate finance and operational expertise and has served as an officer and director of numerous public and private companies in the gaming, financial services, mining exploration and renewable energy industries. "Thomas has proven to be a quick study at AFG and his commitment, enthusiasm and operational focus make him a perfect fit to lead AFG through the next stage of growth," stated Donald Gordon.


AFG markets an innovative line of environmentally friendly products for battling fire including the revolutionary Dry Sprinkler Powder Aerosol ("DSPA") technology and a complete line of safe, non-toxic and easy to apply thin-coat intumescent (fire resistant) paints, coatings and sprays. The AFG product line led by the DSPA-5 has the potential to significantly transform the firefighting and prevention, renovation and construction industries.

The DSPA-5 first responder tool is AFG's premier product. As a unique handheld portable fire knockdown tool, the DSPA-5 is already in use in fire departments across North America and internationally. It is designed primarily for use by trained firefighters, but is also an appropriate tool for a wide variety of applications, including fire departments, remote businesses, homes and cottages, marine, industrial, high-rise buildings and military. With the ability to extinguish flames at the source within seconds, the DSPA-5 is proving itself to be the first responder tool of choice for the firefighting industry.

Recent deployments of the DSPA-5 by firefighters in Canada were successful and have received very positive media attention because their use dramatically reduced the property damage that is usually caused when traditional methods are used to fight the fire.

The most recent deployment occurred on Sunday December 4, 2011 in Cornwall Prince Edward Island. Fire Chief Kirby Wakelin, North River Fire Department, commented, "It (DSPA-5) is a fire suppression unit and it was doing its job. It knocked the flames out and it saved the mini-home. There is no question about it. The home would not be standing if it wasn't for that (DPSA-5). I have been a firefighter for 25 years and many people have made claims of offering products better than water. This is the first one that really lives up to that claim."

In other recent deployments of the DSPA-5 in Port Elgin, Meaford, Chatsworth, Durham, Mildmay and Trenton, Ontario as well as Oromocto and Canning, New Brunswick and Roberval, Quebec resulted in savings as reported by the attending fire chief of over $3 million in potential structure damage that would have been caused if traditional methods were used to extinguish the fires. These savings do not include other benefits to insurance companies, property and business owners and fire departments related to the reduced use of other equipment, minimal use of water, less exposure to injury and toxins by firefighters and residents. Savings on occupant displacement expense, reduced environmental damage, reduced business interruption and saving irreplaceable personal property and records are all positive benefits of the DSPA-5 that multiply the savings reported on the scene.

In one of these cases, the Meaford Golf Course fire, the DSPA-5 completely extinguished the fire and no water was used to battle the fire. Damage was limited to $40,000 in a $500,000 building. The DSPA-5 was instrumental in protecting priceless vintage trophies and golf artifacts and the property owner was back in business within two weeks of the fire.

After using the DSPA-5 to battle a fully engulfed fire in Port Elgin, Fire Chief Phil Eagleson stated, "Utilizing DSPA fire suppression technology prevented loss to the two storey portion of the structure." Eagleson further stated, "Firefighters were also successful in protecting two vehicles and saving two felines from the fire."

As a result of the effective use of the DSPA-5 in Roberval, Quebec the Fire Chief in a radio interview explained how the DSPA-5 recently saved a three storey structure from being completely destroyed. He also recommended that fire trucks in the area carry two DSPA-5 units and each firefighter should not hesitate to use the DSPA-5. This is the case in the country of South Korea where every new fire truck is required to have two DSPA-5 units on board.


In Ontario, Grimsby, West Lincoln County and Haldimand County are among the first areas to amend their emergency and rescue cost recovery by-laws, to reflect the use of a DSPA-5 as a budgetary item and a recognized tool used for the suppression and containment of fire during an incident. Fire Marque, an independent company that many counties have engaged to recover firefighting costs from insurance companies has recently added DSPA-5 to their list of items covered under their cost recovery program.

AFG is proposing similar municipal by-law amendments in all areas where deployments occur and over 400 units are currently rolled out to 180 fire halls. Such amendments will assist the municipalities in recovering the cost of the DSPA-5 and further simplify the purchase process of units and assist in the insurance recovery program.


AFG is continuing to aggressively market the DSPA-5 to fire departments and has recently conducted demonstrations in various locations including Lachute, Quebec and in Hamilton, Brampton, Rosseau and Minto, Ontario. Live burn demonstrations are extremely effective and have been well attended by local fire departments, insurance companies, politicians and the media. Early in the new year a series of demonstrations is planned in the western provinces primarily in British Columbia. Training support is a key part of rolling out the units to firefighters and each demonstration serves as a training exercise for an entire region.


To ensure acceptance and growth in the residential, business, and government markets, AFG has created a unique distribution Roll-Out Program designed to accelerate the rate of product distribution to qualified fire departments in Canada. As use and sales of the DSPA-5 grow, our strategy will secure a reputation for AFG within the firefighting community as well as with the public and demonstrate significant savings to insurance companies and property owners compared to losses normally incurred using traditional fire suppression methods.

The DSPA-5 is clearly a revolutionary product but it is not the only innovative product that AFG markets. We also offer advanced technological sensing and extinguishing products as well as high quality fire resistant thin-coat paints and coatings. AFG's HCA paint is now listed with Quality Auditing Institute ("QAI"). HCA WL thin-coat paint has met UL/ULC flame spread ratings as an 'A' class flame retardant on a variety of substrates. Recently HCA WL has been tested to meet a one hour duration for fire resistant as a membrane application for wall assemblies. No other thin-coat intumescent paint has met all these standards. The AFG sales team is currently targeting a diverse client base for all of our products including: residences, businesses, municipalities, nuclear plant operators, First Nation communities, cottagers, museums, farms, hotels, restaurants, marine and military.


DSPA - DRY SPRINKLER POWDER AEROSOL - AFG's Dry Sprinkler Powder Aerosol (DSPA) extinguishing systems are environmentally friendly powder aerosol generators that extinguish fires in their early stages and knockdown fully developed A, B, C and K fires in a contained environment within seconds. AFG's premier DSPA-5 product is a unique handheld first responder portable knockdown tool, already in use in fire departments across North America and worldwide.

NOFIQ FIRE SUPPRESSION SYSTEMS - NOFIQ fire suppression systems are capable of detecting carbon monoxide (CO) and temperature rise - both an indication of fire in its earliest form. The detection component will sound an alarm in the surrounding area and send a wireless message to an alarm management station. If a fire fully ignites, the built-in aerosol fire-extinguishing component will extinguish the fire. These systems are the perfect solution for server stations, electrical panels and other business applications where the equipment and the environment would be significantly damaged by water suppression units.

INTUMESCENT FIRE RESISTANT PAINTS AND COATINGS - AFG's intumescent (fire resistant) paints and coatings include a complete line of safe, non-toxic and easy to apply intumescent paints, coatings, fire retardants, fire containment products and fabric sprays. They are designed for a wide variety of industrial, commercial and construction industry applications. They can be implemented wherever regular paint is used - primarily on steel and wood. The HCA paint has recently been listed with QAI and has the longest heat resistant rating in the industry for flame retardant properties.

For more information, please visit and follow AFG on Twitter at

Neither the Canadian National Stock Exchange (the "CNSX") nor its Regulation Services Provider (as that term is defined in the policies of the CNSX) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • AFG FlameGuard Ltd.
    Thomas Bell
    President and Chief Executive Officer
    604-658-2045 (FAX)