SOURCE: African Business Review

African Business Review

April 13, 2011 15:04 ET

African Business Review: Twitter and Facebook Marketing - Are African Businesses Cashing In on Free Advertising?

SAN DIEGO, CA--(Marketwire - Apr 13, 2011) - There's no denying that social media, by many once considered a here-today-gone-tomorrow fad, is a key arrow in a marketer's quiver. It's word of mouth on steroids and free, right? Or not.

Social media experts in Kenya and South Africa warn companies not to view social media marketing, on platforms such as Facebook and Twitter, as free. Yes, these platforms are umpteen times more cost-effective that traditional advertising such as TV or print, but do need time, money and strategic thought to be effective.

"Although putting content onto Facebook using fan pages is free for brands, the challenge is attracting the right people to that page and for them to, in turn, share that content with the right people that will ultimately help the brand achieve its objectives," said Sifiso Mazibuko, Habari Media's national Facebook account manager.

"The age old adage of 'build it and they will come' definitely does not apply on Facebook. There are more than 25 billion pieces of content shared on Facebook every month, with so much choice, why should a user choose your content to not only view, but share?"

Read the full article, here.

About African Business Review

African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group.

Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact +44 (0)1603 217 556 or visit http://www.africanbusinessreview.co.za/.

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