SOURCE: African Business Review

African Business Review

November 21, 2011 15:06 ET

African Project Logistics -- a Community and People-Based Logistics Service Provider

NORWICH, UNITED KINGDOM--(Marketwire - Nov 21, 2011) - APL was founded in 2009 by Kriba Naiken who has a wealth of experience in the freight industry, having spent more than 20 years working for major international and multinational logistics companies. He remains the Managing Director of the company today.

Naiken believes one of APL's defining characteristics is the fact it is a Broad Based Black Economic Empowered (BBBEE) woman-owned organisation. "South Africa is a new democracy and the logistics environment is often construed as a very male dominated area," he says. "It is one thing to be a female dominated company but another for all the female shareholders involved to be black." The majority of the directors, board and senior management of APL are women and this consolidates the unique gender leadership in the company.

APL is a company driven by strong integrated internal controls, pricing efficiency for the customer, innovation, service, safety and strong quality management. These values which drive the business place very high demands on the company itself and on the staff. Naiken credits the company's 30-strong team of employees as the key to APL's success: "We are a people driven business and our employees are the best in the industry. APL in South Africa is a very small but lean machine."

The APL team share a common dream, according to Naiken: "The people we have in the business share our vision of becoming one of the most efficient and well balanced project logistics companies in the world."

Read the full report for African Project Logistics at:

About African Project Logistics
African Project Logistics Pty Ltd (APL) is a freight supply chain management company, which includes core competencies in movement of project cargo.

About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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