SOURCE: African Business Review

African Business Review

April 06, 2011 16:17 ET

Africa's Biggest Brand: MTN's Recipe for Success With African Business Review

SAN DIEGO, CA--(Marketwire - April 6, 2011) - On paper, the performance of African brands in the BrandFinance Global 500 list of the most valuable brands looks poor.

Telecoms giant MTN is the sole representative of African brands to make the top 500, positioned 199th in the table topped by Google.

However, we took the time to delve deeper into the outlook for the continent's brands -- and it is certainly bright.

We spoke to two experts in the field Oliver Schmitz - Managing Director of Brand Finance South Africa and Thebe Ikalafeng, the founder of Brand Leadership Group.

"MTN has set the standard and the pace for other African brands," said Ikalafeng. "It has shown the guts to play in the big leagues, to break out of its local South African market to build a globally respected African brand.

"Right from the time they invested over $200m to set up the Nigerian business over 10 years ago, or investing over $100m to become the only African global sponsor of the 2010 FIFA World Cup, they've always been bold and taken risks."

Read the full article, here.

About African Business Review

African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group.

Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact +44 (0)1603 217 556 or visit http://www.africanbusinessreview.co.za/.

Contact Information