SOURCE: NetRatings, Inc.

November 14, 2006 09:00 ET

After Months of Steady Growth, U.S. Online Gambling Shows Decline in October, According to Nielsen//NetRatings

Online Gambling Most Popular Among Lower Income Households

NEW YORK, NY -- (MARKET WIRE) -- November 14, 2006 -- Nielsen//NetRatings (NASDAQ: NTRT), a global leader in Internet media and market research, announced today that Web traffic to 10 popular online gambling destinations decreased by 56 percent in the month of October, the same month President Bush signed the Unlawful Internet Gambling Enforcement Act into law (see Table 1). This drop follows a year of fairly consistent unique audience growth among online gambling destinations, demonstrating the profound impact of the law signed on October 13th. However, some gambling Web sites have yet to feel the pinch of this new legislation, and many industry analysts speculate that there are ways to circumvent these restrictions and continue to do good business.

Table 1: Web Traffic Trend to Popular Online Gambling Destinations (U.S.,
Home and Work)

Site               Oct-05   Sep-06   Oct-06   10/05-10/06   09/06-10/06
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PartyPoker.com      2,412    7,476    2,503        4%          -67%
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PokerStars.com      1,137    1,653    1,349       19%          -18%
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Sportsbook.com        645    1,485    1,191       85%          -20%
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Bodog.com             500*     649      678*      36%            4%
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FullTiltPoker.com     302*     439      623      106%           42%
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Absolute Poker        N/A      510      520      N/A             2%
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Ultimatebet.com       418*     536      511       22%           -5%
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Casino On Net         782    1,610      454*     -42%          -72%
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Partypoker.net        N/A      435      269*     N/A           -38%
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Betus.com             N/A      719      N/A      N/A           N/A
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Unduplicated UA     4,356   11,836    5,185       19%          -56%
 of 10
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     Source: Nielsen//NetRatings, November 2006
     *  These Web sites do not meet minimum sample size standards.
        Projected and average measures for these sites may exhibit large
        changes month-to-month as a result.

Lower Income Households Hope to Strike it Rich Online

According to Nielsen//NetRatings @Plan, 8.1 percent of adults online gamble on the Web, compared with 6.9 percent who gamble onsite in a casino. Online gambling is most popular among households with lower incomes. Those with an annual income between $25,000 and $35,000 are over 25 percent more likely to engage in online gambling than the average Web user. In contrast, those with an annual household income of over $150,000 are 22 percent less likely than the average Web user to gamble online.

Nielsen//NetRatings reports October 2006 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for October 2006.

Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10 Web
Sites By Brand, October 2006

Table 1. Top 10 Parent Companies,      Table 2. Top 10 Brands,
Combined Home & Work                   Combined Home & Work
-----------------------------------    -----------------------------------
               Unique     Time Per                    Unique    Time Per
               Audience   Person                      Audience  Person
Parent         (000)      (hh:mm:ss)   Brand          (000)     (hh:mm:ss)
-----------------------------------    -----------------------------------
1.  Microsoft   106,596     1:23:04    1. Yahoo!       105,549    2:52:03
-----------------------------------    -----------------------------------
2.  Yahoo!      106,213     2:51:36    2. Google       102,300    1:05:42
-----------------------------------    -----------------------------------
3.  Google      103,794     1:07:08    3. MSN/Windows
                                           Live         92,660    1:25:29
-----------------------------------    -----------------------------------
4.  Time Warner  97,611     1:11:26    4. Microsoft     68,949    0:13:27
-----------------------------------    -----------------------------------
5.  eBay         66,649     1:39:54    5. AOL           65,197    1:07:24
-----------------------------------    -----------------------------------
6.  News Corp.                         6. eBay          59,925    1:43:05
     Online      64,820     1:51:54
-----------------------------------    -----------------------------------
7.  Inter-                             7. MySpace       49,476    2:13:02
     ActiveCorp  59,861     0:27:23
-----------------------------------    -----------------------------------
8.  Amazon       49,903     0:23:57    8. Amazon        43,104    0:22:17
-----------------------------------    -----------------------------------
9.  Walt Disney                        9. MapQuest      42,249    0:13:13
     Internet
     Group       45,382     0:38:32
-----------------------------------    -----------------------------------
10. New York                          10. Ask
     Times                                 Search
     Company     42,548     0:18:25        Network      39,133    0:26:52
-----------------------------------    -----------------------------------

Example: The data indicates that 42.5 million home and work Internet users visited at least one of the New York Times Company-owned sites or launched a New York Times Company-owned application during the month, and each person spent, on average, a total of 18 minutes and 25 seconds at one or more of their sites or applications.

A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content. Nielsen//NetRatings AdRelevance Top 10 Advertisers, October 2006

Top advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen//NetRatings' advertising research service. An impression is counted as the number of times an ad is rendered for viewing.

Top 10 Advertisers by Estimated Spending

Advertiser                         Total Estimated        Impressions
                                   Spending               (000)
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1.  GUS Plc                        $79,296,400            42,146,955
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2.  NexTag, Inc.                   $33,202,800            18,409,956
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3.  Netflix, Inc.                  $24,376,900             8,287,517
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4.  Verizon Communications, Inc.   $20,078,400             5,863,657
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5.  Time Warner Inc.               $18,200,200             5,140,416
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6.  Vonage Holdings Corp           $18,005,900             7,230,914
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7.  Low Rate Source                $13,927,900             8,531,576
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8.  United Online, Inc.            $13,577,000             4,809,494
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9.  InterActiveCorp                $13,354,800             5,810,501
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10. General Motors Corporation     $13,257,200             2,805,011
---------------------------------------------------------------------
Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and email. Impressions reported exclude house ads, which are ads that run on an advertiser's own or related property and co-branding relationships.

Example: An estimated 2.8 billion General Motors Corporation ads were rendered for viewing at the cost of approximately $13.3 million during the surfing period.

About Nielsen//NetRatings

NetRatings, Inc. (NASDAQ: NTRT) delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand. With high quality, technology-driven products and services, Nielsen//NetRatings is the global standard for Internet audience measurement and premier source for online advertising intelligence, enabling clients to make informed business decisions regarding their Internet and digital strategies. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis. For more information, please visit www.nielsen-netratings.com.

Editor's Note: Please source all data to Nielsen//NetRatings.

Contact Information

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    Suzy Bausch
    (408) 941-2965

    Leilani Han
    (408) 941-2930