Knox and Company

Knox and Company

April 08, 2009 14:00 ET

After More Than 70 Years, the Margarita Is as Popular as Ever

TORONTO, ONTARIO--(Marketwire - April 8, 2009) -

Editors Note: There Are Photos Associated With This Press Release.

Warmer weather is just around the corner and soon social activities will take to the outdoors. What better atmosphere for sipping a margarita, a cocktail that for more than 70 years has been a popular choice any day of the year, especially for the patio, pool side or party? Made with tequila, triple sec and lime juice, the always in style margarita has enjoyed international popularity, perhaps because it is one of the few drinks that is well-liked by every generation. Its popularity soars in the summer when many countries including Canada adopt it as one of the summer's hottest cocktails.

But how did the margarita get its name? Many have claimed responsibility, the oldest record being that of bartender Willie of Los Dos Republicas, in Mexico City, who was said to have created it in 1934 for Marguerite Hemery, a friend of the owner.

Another legend claimed that Enrique Bastate Gutierrez created the margarita in 1940 in honour of American actress Rita Hayworth, who had lived in Tijuana and whose real name was Margarita Cansino.

The real creator of this popular cocktail, however, was Sammy Cruz, head bartender at the popular Balinese Bar in Galveston, Texas, who first prepared it in 1948 for singer Peggy Lee. That same year in Acapulco, bartender Margaret Sames introduced the idea of rimming the Margarita glass with salt for added flavour and a decorative touch.

Why not kick off summer entertaining with a Cinco de Mayo party?

May 5th is a popular holiday in Mexico and a good reason to jump start warmer weather festivities here in Canada. The margarita has been a popular choice since its early days and can now be enjoyed effortlessly at home using Salvador's Original Margarita(i), which contains all of the necessary ingredients, including tequila. Pour over the rocks and you've got a refreshing margarita to offer your guests whatever the occasion.

Back by popular demand is Salvador's Strawberry Margarita for those who love the sweet and tangy taste of Ontario's ruby jewel - perfect for June's strawberry social season. Strawberry, tequila and triple sec liqueur blend to create the most popular of the flavoured margarita classics. Totally ready to drink, this classic can also be garnished with strawberries for a new twist on a traditional favourite.

New to the LCBO this spring is Salvador's Top Shelf 100% Agave Margarita (15% alc/vol). Masterfully crafted with 100 percent agave tequila, Salvador's Top Shelf Margarita delivers an unforgettable authentic, bolder ultra-premium taste. Like all Salvador's Margaritas, it is totally "ready-to-drink" and requires no mixing or measuring.


Salvador's Tango with Mango Shrimp

Salvador's Original Margarita can also add zest to your next meal. Try it
with shrimp and fresh mango.
1 pound of shrimp
1 cup of Salvador's Original Margarita
1/2 cup of fresh herbs (mint, basil, thyme, rosemary)
2 cups of olive oil

Mango Sauce
-----------
1 large mango, ripe but firm
1/4 cup of Salvador's Original Margarita
Salt to taste
1 tablespoon of cilantro

Preparation
-----------
Add the fresh herbs, olive oil and Salvador's Original Margarita to the
shrimp and marinate for 20 minutes. In the blender, mix the mango,
Salvador's Original Margarita, salt and cilantro until smooth. Set aside
the mango sauce.
Place shrimp on a skewer. Fire up the barbeque until very hot and grill
shrimp, turning once. Place shrimp on a bed of spinach in the middle of the
plate and pour mango sauce over it. Garnish with cilantro and a lemon
twist.

Hosts Notes:

(i)You can find Salvador's Original Margarita with tequila for only $20.80 for a 1.75 litre bottle. Salvador's Strawberry Margarita (750 ML) retails for $10.95 and the new Salvador's Top Shelf 100% Agave Margarita (1.75 litre bottle) sells for $28.95. To find the location nearest you, visit www.lcbo.com.

To view the first photo associated with this press release, click on the following link:

http://www.marketwire.com/library/20090408-Knox1.jpg

To view the second photo associated with this press release, click on the following link:

http://www.marketwire.com/library/20090408-margarita1.jpg

Contact Information

  • Knox and Company
    Aline Bardakjian
    (416) 508-7929
    or
    Knox and Company
    Karen Petcoff
    (416) 275-6844