NEW YORK, NY--(Marketwired - May 24, 2016) - Knix Wear, an active intimates company, announces the 8-in-1 Evolution Bra is now commercially available for purchase on its website. Designed to combat some of the most common complaints women have about bras, it evolves with the active woman throughout her day, seamlessly transitioning through every activity from the office to the gym. In the past eight months, the brand raised $1,551,287 from more than 19,000 backers through Kickstarter and Indiegogo campaigns, surpassing their initial campaign goal of $30,000 by more than 5,000%. The Kickstarter campaign remains the most funded female and fashion Kickstarter to date.
"We knew there was a market for the Evolution Bra based on our extensive customer research, however, our Kickstarter and Indiegogo campaigns confirmed that women are tired of buying uncomfortable bras," says Joanna Griffiths, Chief Knixpert at Knix Wear. "Women are ready to embrace a new wave of bras that address issues that make wearing a bra everyday an unpleasant experience. We are excited to lead that charge and make the Evolution Bra more widely available to women everywhere."
The Evolution Bra is fully reversible with interchangeable straps and can be worn eight different ways. It has a patented bonded construction which eliminates the need for underwires and moulds to the wearer's body, while the four-way stretch reduces impact on the bust. Key benefits of the bra include: anti-odor, anti-microbial, moisture wicking and quick dry technologies, four-way stretch, and a seamless design that is completely underwire free.
"Knix Wear designed the Evolution Bra with the guiding principles of 'comfortable can still be cute' and 'functional can be fashionable,'" says Griffiths. "We involved our customers in every step of the development process to ensure we achieved those principals and delivered a bra that women will truly love. We are humbled by the tremendous amount of support we received during our Kickstarter campaign and are thrilled to give women the most comfortable and versatile bra."
As part of the launch of the Evolution Bra, the brand is also announcing a new, first-of-its-kind bra sizing tool available on its website. Thanks to the real sizing information collected from thousands of women throughout the Evolution Bra Kickstarter, customers will be able to find the perfect bra size, tailored to their specific body and breast shape. The bra features eight sizes that spans from 32A to 40DDD/E and 42 DD, catering to the needs of women of all shapes and sizes. The virtual fit tool will launch in June 2016.
The Evolution Bra is now available for purchases in sizes 1-4, and sizes 5-8 will be available in August. To find out more and to order your Evolution Bra today, please visit www.knixwear.com.
About Knix Wear
Knix Wear is an active intimates brand based in Toronto designed to Knix the bad and make the good even better. Knix Wear launched in May of 2013 with a line of leak proof and absorbent underwear inspired by the 1 in 3 women who experience the occasional light leak. Its growing product line is now sold in over 350 retailers across 10 countries and online. For more information, please visit www.knixwear.com.
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