SOURCE: Premier Barter

July 12, 2010 05:00 ET

Age-Old System of Bartering Is Being Revolutionized by Phoenix Company, Premier Barter

PHOENIX, AZ--(Marketwire - July 12, 2010) -  You've spent years building a successful business, have made smart decisions and taken calculated risks, and even saved for a rainy day -- but nothing prepared you for the worst recession since the 1930s. The bottom line? Your cash-flow isn't flowing and your business is suffering.

If this scenario sounds all too familiar, it's time to get back to business basics: Clever entrepreneurs have rediscovered the age-old system of bartering as a method of exchanging goods and services without the use of cash or credit. And better yet, their businesses are flourishing when most are failing.

"Bartering saves cash, increases profits and decreases the cost of doing business," says Barry Cohen, owner of Phoenix, Ariz.-based Premier Barter, which he started with his wife, Catherine, in 2003. "The easiest way to increase revenue and decrease costs is through bartering the goods and services you currently have. Then you can buy the goods and services you need without spending cash. Plus, you're exposing your business to new customers."

But there's a new twist on bartering. Because traditional bartering comes with a limitation -- the two parties involved must have what the other one wants and what the other one has to offer -- Premier Barter created a win-win solution that makes the process limitless. "We've created a database of 400 local members and thousands of worldwide members from which to choose," says Cohen. "With nearly every product or service you can think of, from doctors, accountants and attorneys to jewelry, ink cartridges and martial arts instructors, we've got you covered."

Premier Barter members can conduct their business in an online trading floor via easy-to-use software that Cohen developed or by working directly with their broker.

Membership includes a database of members and their contact information, daily e-mails featuring new products and services, monthly calls from your broker, quarterly mixers with guest speakers, and weekly e-newsletters with announcements, tips and tricks and featured members. And if you're unsure of how to begin, Premier Barter coaches members in using bartering to their best advantage. 

Members of Premier Barter accumulate barter credits by selling a product or performing a service on barter for another member. That member, in turn, can now purchase a variety of goods and services from the barter credits they have accumulated in their account. For example, if a newspaper barters $1,000 worth of advertising to an interior decorator, that newspaper can now buy $1,000 worth of product or services from any participating member, or may choose to accumulate more barter credits to make a larger purchase in a future transaction.

"Our system is perfect for any service person not filling an eight-hour day or any retail location not moving inventory," says Cohen. "When you barter with us, you can turn excess inventory or down time directly into Premier Barter Dollars."

For more information on membership, visit www.premierbarter.com or call 602-470-8020.

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