SOURCE: Harte-Hanks

Harte-Hanks

Harte-Hanks

April 15, 2013 06:00 ET

The Agency Inside Harte-Hanks and Alcon Laboratories to Present at Forrester Marketing Forum

Client Case Study Will Discuss Designing, Executing and Leveraging CRM Platform to Acquire, Convert, and Engage Consumers, Leveraging Insight to Build Brand Loyalty

YARDLEY, PA--(Marketwired - Apr 15, 2013) -  The Agency Inside® Harte-Hanks (theagencyinside.com), an omnichannel customer engagement agency of Harte-Hanks (NYSE: HHS), announced that it will present the case study Customer Engagement = Loyalty & Revenue with client Alcon Laboratories at the Forrester Forum of Marketing Leaders, in Los Angeles, CA on Friday, April 19, 11:30 a.m. to noon. Julie Collins, director, global digital marketing, Alcon Laboratories and Michele Fitzpatrick, executive vice president, strategy and marketing, The Agency Inside Harte-Hanks, will speak about Alcon's strategic journey and key performance measures as it transformed a single-franchise customer relationship management (CRM) initiative into a full portfolio strategy.

"We are delighted to share the success of our client Alcon Laboratories at Forrester's Forum for Marketing Leaders. Together, we created an interactive CRM program that exceeded revenue and ROI goals by 80%, and provided actionable insights into buyer behavior informing strategic business decisions," said Jeannine Falcone, executive vice president, customer strategy and engagement, Harte-Hanks Direct Marketing, and managing director, The Agency Inside Harte-Hanks. "Alcon's success with this campaign exemplifies the powerful impact fostering an engaging consumer experience can have."

"We worked with The Agency Inside to build customer engagement strategies, measure customer value and manage customer data for our CIBAVision brand. The entire Eyefile™ program was developed on a single digital platform leveraging dynamic content, which enables over 800 different combinations of content and messaging to be delivered cost effectively," said Julie Collins, director, global digital marketing, Alcon Laboratories. "The campaign vaulted from conversion and loyalty to true customer-centric marketing, empowering our customers and prospects with a new and unexpected level of care and connectivity that was the direct result of gaining and applying knowledge and insight about our consumers."

The Agency Inside Harte-Hanks has been named a "Strong Performer" in the Forrester Research, Inc. report, The Forrester Wave™: Customer Engagement Agencies, Q4 2012 (November 2012). Alcon's CIBAVision Eyefile campaign has been recognized as best-in-class across the industry, winning the MM&M Silver Award 2012, Best Use of Direct Marketing to Consumers; Finalist in the Direct Marketing Association Echo Awards; and Philadelphia Direct Marketing Association Benny Award, winner in Broadcast other/Acquisition: Offer to Purchase - Health Care for 2012.

Harte-Hanks will also exhibit at Forrester's Forum for Marketing Leaders at the L.A. LIVE complex in downtown Los Angeles, California adjacent to the Staples Center, 800 W. Olympic Blvd, Los Angeles, CA 90015.

About Alcon
Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. The three Alcon businesses -- Surgical, Pharmaceutical and Vision Care -- offer the widest spectrum of eye care products in the world. Alcon is the second largest division of the Novartis Group with pro-forma sales of USD 10.2 billion in 2012. Headquartered in Fort Worth, Texas, U.S.A., Alcon has 24,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit www.alcon.com.

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at www.harte-hanks.com or call (800) 456-9748.

The Agency Inside Harte-Hanks is a full-service, omnichannel customer engagement agency specializing in direct and digital communications. With award-winning strategy, creative and implementation services, The Agency Inside helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. Recognized and respected as a market leader for many decades, it is our mission to deploy world-class, insight-driven, multichannel relationship marketing programs that address each client's acquisition, cross-sell, retention and loyalty needs. For more information, visit www.theagencyinside.com.  

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information