SOURCE: Harte-Hanks Direct Marketing

Harte-Hanks Direct Marketing

November 23, 2010 09:11 ET

The Agency Inside Harte-Hanks and Client Comcast Win "Silver" MARK Award From Cable & Telecommunications Association

Direct Mail Campaign in U.S. for Comcast High-Speed Internet Engages Customers to Connect Their Consoles to Comcast Network to Enable Online Gaming

NEW ORLEANS, LA--(Marketwire - November 23, 2010) - In an impressive application of multichannel marketing that demonstrates how direct mail can move online gamers to action, Harte-Hanks (NYSE: HHS), a global insight-driven, multichannel direct and digital marketing company, announced today that The Agency Inside Harte-Hanks and its client Comcast has won a 2010 "Silver" MARK Award from the Cable & Telecommunications Association for Marketing (CTAM). The honor recognizes an advertising effort targeted to Comcast customers who received a Nintendo Wii console for signing up for new "Triple Play" services (TV, High-Speed Internet and Voice). The direct mail effort compelled these new Nintendo Wii users to hook their consoles up to Comcast High-Speed Internet. The award was presented October 18 to the agency and client during a CTAM conference in New Orleans.

The "Silver" MARK award was one of seven MARK awards garnered by Comcast during this year's competition. The 27th Annual MARK Awards competition is a member service of CTAM, and recognizes outstanding achievement and excellence in marketing from networks, cable companies, and their agencies. Award recipients are known throughout the cable and entertainment world as "best in class."

"While results of this direct mail effort are proprietary, the initiative successfully boosted online gaming activity among Comcast's High-Speed Internet customers," stated Peter Intermaggio, senior vice president of marketing communications, Comcast. "The creative for the mail piece used free Wii points and an online game download to help elicit response. The fact that a direct mail piece can be used to engage online gamers successfully just shows how multichannel a world we really are."

"Our efforts told a story and a call to action at-a-glance in a very visual way," said Jeannine Falcone, managing director and corporate officer at The Agency Inside Harte-Hanks. "By using Nintendo Wii imagery, and URLs for a Nintendo-specific landing page on every page of the direct mail piece, we conveyed tangible benefits instantly -- and undoubtedly gave an entire segment of Comcast customers access to an entertaining new experience."

A full list of 2010 CTAM MARK award winners among distributors may be seen at:
http://www.ctam.com/html/markawards/pastwinners/2010/winners-2010-dist.htm.

A listing of campaign credits for this award are available at:
 http://www.ctam.com/html/markawards/pastwinners/2010/20536.aspx.

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.

The Agency Inside Harte-Hanks is a full-service, multichannel relationship marketing agency specializing in direct and digital communications. With award-winning strategy, creative and implementation services, Harte-Hanks helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. Recognized and respected as a market leader for many decades, it is our mission to deploy world-class, data-driven, multichannel relationship marketing programs that address each client's acquisition, cross-sell, retention and loyalty needs.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information

  • Media Contact:
    The Agency Inside Harte-Hanks
    Morayea Pindziak
    (215) 944-9692
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