SOURCE: The Agency Inside Harte-Hanks

The Agency Inside Harte-Hanks

October 14, 2013 09:00 ET

The Agency Inside to Present With Sony Electronics on Connecting the Consumer and Marketing Experience at DMA 2013

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YARDLEY, PA--(Marketwired - Oct 14, 2013) - The Agency Inside® Harte-Hanks (, a customer engagement agency of Harte-Hanks (NYSE: HHS), will present at the Direct Marketing Association's Annual Conference & Exhibition, DMA2013.

In a joint presentation with Sony Electronics, The Agency Inside will share how Sony has enhanced the customer experience by connecting customer service with marketing, analytics with dynamic CRM, and brand advocates with prospects. 

"We work with our clients to find the humanity behind the data and create pragmatic moments between a brand and a consumer. Jen Geddy and her team at Sony Electronics get it. They see the value in knowing their customer and creating specific experiences based on an individual's needs and where they are in the purchase cycle," said James Heughens, managing director, The Agency Inside Harte-Hanks (@agencyinside). "The Agency Inside is committed to helping clients like Sony build these relationships and experiences for their customers."

DMA2013, held October 12-17 this year at McCormick Place West in Chicago, is the premier global event for data-driven marketers. Harte-Hanks is once again exhibiting (Booth #719) and will share insights and best practices about how we help brands build relationships and experiences that move buyers beyond awareness, to interactions, to transactions, and ultimately to brand loyalty.

DMA2013 Session: How Sony Electronics is Delivering an Enhanced Customer Experience
Tuesday, Oct 15, 11:30am - 12:15pm (central time)
Location: W185d
Speakers: Jennifer Geddy, Sony Electronics; Jeannette Kocsis, The Agency Inside Harte-Hanks (@jnetk); Amanda Drenning, The Agency Inside Harte-Hanks

To arrange a specific time to meet at DMA2013 or for further information, please contact Harte-Hanks: (800) 456-9748,, or visit the Web site at:

[Editor's Note: Interviews may be arranged with individual speakers through Morayea Pindziak, at Members of the press wishing to attend DMA2013 must pre-register. Please contact Susan Taplinger at the Direct Marketing Association,]

About The Agency Inside® Harte-Hanks
The Agency Inside® Harte-Hanks is a full-service, customer engagement agency specializing in creatively-inspired, data-obsessed relationship-marketing programs that generate value through contextual customer experiences. To learn more visit

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information

  • Media Contact:
    The Agency Inside Harte-Hanks
    Morayea Pindziak
    (215) 944-9692
    Email Contact


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