SOURCE: AgencyNext, Inc.

September 12, 2006 09:00 ET

AgencyNext Adds Partner, Launches Array of Disruptive Services

20-Year High Tech Marketing Veteran Alex Neihaus Joins Firm

NATICK, MA -- (MARKET WIRE) -- September 12, 2006 -- Start-up marketing, public relations and corporate communications firm AgencyNext, Inc. today announced that technology industry marketing veteran Alex Neihaus has joined the firm as Principal. He, along with PR industry veteran and AgencyNext founder Sterling Hager, announced they have developed and are implementing a methodology offering clients faster, more efficient, less traditional and significantly more analytically driven services.

Neihaus, who began his career as a programmer, has over the past twenty years held a variety of senior marketing management roles at several industry-leading technology companies, including IBM and Lotus. More recently, Neihaus was a marketing executive at start-ups and mid-sized software companies with worldwide marketing initiatives.

"I have worked with dozens of 'interchangeable' communications agencies in my corporate career," said Neihaus. "The one common theme among them has been 'Trust me.' Today, with 100% of companies' target customers using the Internet, there are multiple measurement methods available. Therefore, AgencyNext is a digitally driven, analytically precise new model for marketing and public relations that substitutes quantifiable results for the opinions of PR traditionalists."

The New Chemistry

Neihaus and Hager assert that the routine search for agencies "with the right chemistry" is a telling sign of just how little quantifiable analysis is typically offered still by various practitioners. The new chemistry, Neihaus argues, is whether or not the numbers add up and the experiments actually work or not.

About AgencyNext, Inc.

Founded in April, 2005, AgencyNext, Inc. is a marketing and communications consulting firm specializing in fast, 24x7, worldwide online and media relations programs that speed client messaging, significantly elevate client visibility, and deliver more overall velocity for businesses that demand quantifiable results. The Company is headquartered in South Natick, Massachusetts.

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