SOURCE: Aberdeen Group

Aberdeen Group

September 06, 2011 10:05 ET

Agendas Finalized for Aberdeen Marketing, Business Analytics, Product Development, CSO, CPO Summits

October and November Boston-Based Executive Summits Complete 2011 Event Schedule

BOSTON, MA--(Marketwire - Sep 6, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the final agendas for its autumn 2011 Leadership Summit series, taking place in Boston from October 4 through November 16. The events, designed for qualified Director- and C-level executives, are premier best practices and networking events for global executives, and provide a unique forum to obtain leading-edge insights on the key challenges that all organizations face today.

The Sales-Driven Marketing Leadership Summit -- How to Enable and Validate Marketing's Role in Revenue Generation, October 4-5, Seaport World Trade Center, Boston. This event will present insights from executives who have successfully leveraged new processes, capabilities, technologies and metrics to achieve sales and marketing alignment, and deliver greater top-line revenue growth. Attendees will include CMOs, senior marketing, sales, and customer support executives representing multiple industry sectors. To apply for complimentary registration, visit

The Product Development & Delivery Summit - Innovate, Develop, Deliver, October 5, Seaport World Trade Center. This summit will feature product development, technology and manufacturing executives sharing insights on developing, innovating and delivering products to drive new revenue opportunities and profits for their organizations. The Summit agenda will outline how innovative ideas are managed through the new product development process, and later produced into a tangible product, offering greater opportunity for increased efficiencies and profitability. To apply for complimentary registration, visit

The 2011 Chief Service Officer Summit: Building Service Champions across the Organization, October 12 - 13, Seaport World Trade Center, Boston. Executives acknowledge that service must connect with other business functions including sales, marketing, human capital and product development, to meet growing revenue demands and enable improved links with resources, network partners and prospects. This Summit will investigate the strategies leveraged at Best-in-Class organizations to: support the development of service champions who deliver exemplary service and support to customers. To apply for complimentary registration, visit

The 2011 Chief Procurement Officer Summit: The CPO as Innovator, Collaborator, and Strategist, November 15-16, Seaport Hotel, Boston. This event examines how the procurement function at Best-in-Class enterprises has successfully transitioned from an operational cost center into a collaborative and strategic contributor to corporate performance. Industry experts will present the managed-demand methods and improved operational models they have utilized to increase efficiency; reduce costs; optimize processes; and ultimately increase profitability. To apply for complimentary registration, visit

Business Analytics Summit - Driving New Insight for Line-of-Business Decisions, November 16, Seaport Hotel, Boston. Focused on the application of business intelligence and business analytics to improve visibility into business planning and results, this event is designed to meet the requirements of line-of-business executives (vice-presidents, directors, and senior managers), who rely on data-driven decision making to improve organizational success. To apply for complimentary registration, visit

For information regarding remaining Aberdeen Summit sponsorship opportunities, please contact Amy Mclellan, Summit Sales Manager, 617.854.5268.

For detailed information on Aberdeen's series of executive summits, including Speaker line-ups and full agendas, please visit

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2011 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897