SOURCE: Aberdeen Group

Aberdeen Group

April 13, 2011 10:00 ET

Agile Business Intelligence Enables Manager Self-Sufficiency

BI Delivery Must Meet Increased Data Volumes, Shorter Reaction Times

BOSTON, MA--(Marketwire - Apr 13, 2011) - In recent research on the use of Business Intelligence (BI) published by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), most organizations were trying to enable business managers to be more self-sufficient in their use of BI. The research, Agile BI: Three Steps to Analytic Heaven, found that companies are facing the twin pressures of growing data volumes and shorter reaction times.

"Thirty-one percent of managers indicated that they needed information within one hour of business events occurring," said David White, senior research analyst, Aberdeen Group. "To meet that challenge, BI delivery has to change. Most companies have already automated routine reporting. Now, top performing firms are raising their game by giving business leaders the data, tools, and skills to discover new insights for themselves."

To obtain a complimentary copy of the report, made available due in part by the following underwriters: Birst, InetSoft and Tableau Software, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6990&camp=2.

Visit Aberdeen.com for additional access to complimentary Business Intelligence Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen.com or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2011 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com