SOURCE: Ignited

August 14, 2007 19:11 ET

Agility Selects Ignited as Agency of Record

EL SEGUNDO, CA--(Marketwire - August 14, 2007) - Agility, a global logistics leader, has appointed Ignited, an independent Top 20 LA agency, as its agency of record, handling its creative and media accounts. Ignited won the business following an extensive, competitive review.

John Truscott, vice president of account services, and Damian Fraticelli, group creative director, will lead and manage Agility's fully integrated campaign, which will include not only print, outdoor, online and television advertising but event management and collateral development as well.

"We enlisted the services of Ignited during a crucial period," said Christopher Logan, Agility's senior vice-president, Strategic Marketing and Growth Initiatives. "Four companies had come together as one, under a new name and new brand, and we needed an agency that would help us bring unity and focus to all our advertising and marketing efforts. We found the right combination of strategic thinking, creative execution and superior account service with Ignited."

Ignited created the "signatures" campaign around Agility's brand promise of delivering exceptional personal service. Rather than catalog Agility's offerings accompanied by the standard images of planes, ships and trucks, the campaign celebrates their clients' triumphs and highlights the role Agility employees played in the process. Each ad prominently features the signature of an Agility employee, which represents their personal involvement, knowledge and commitment to the customer. In addition to a robust television, print, outdoor and an online presence, Ignited is also developing an equally thorough internal version of the campaign to bolster unity, morale and teamwork among Agility's 20,000 worldwide employees.

"We're excited to be working with Agility on their re-branding efforts," added Eric Johnson, president of Ignited. "Many logistics companies focus on transportation methods as their source of competitive advantage, which is reflected in their advertising campaigns. Agility wants to highlight their people, their level of service, and we are eager to help them find creative, compelling ways to express this key difference to the world."

About Ignited:

Founded in 1999, Ignited is an independent advertising agency that offers a complete range of services, including advertising, interactive, event management, strategic planning promotions, graphic design, and media planning and buying. Clients include Agility Logistics, Disney Interactive, EA Mobile, NBC Universal Motion Pictures, Playa Vista, Sega of America, Sony Electronics, and the U.S. Army. For more information, please visit

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