SOURCE: AgilOne

AgilOne

December 09, 2014 08:00 ET

AgilOne Boosts Social and Mobile Campaigns with Predictive Intelligence

Retail Marketers See Up to Ten-Fold Increase on Returns When Powering Their Facebook Advertising Campaigns With Predictive Intelligence

MOUNTAIN VIEW, CA--(Marketwired - Dec 9, 2014) - AgilOne, the predictive marketing cloud company, today announced new capabilities to personalize Facebook advertising campaigns and understand user behavior on Apple iOS-native apps to help retailers create a truly omni-channel experience for consumers. With these new capabilities, retail marketers can take the customer segments they have discovered using AgilOne and begin to create personalized campaigns, not only for email, web and in-store customers but also for Facebook users. These campaigns can now be targeted with information gathered from iOS users as well as from users using web or email and in-store purchases.

The AgilOne cloud now integrates easily with Facebook to create custom audiences or to find lookalike audiences through AgilOne's Facebook API integration, allowing marketers to translate their insights to Facebook advertising campaigns almost effortlessly. Retailers can use AgilOne to find specific segments or "clusters" in their existing customer base, such as those which tend to favor specific types of products or brands, or those who have unsubscribed from their mailing list, and use Facebook custom audiences advertising to reach those customers. With this information they can also design unique advertising campaigns using Facebook lookalike audiences to acquire more customers with similar profiles.

Retailers using AgilOne who have already utilized this Facebook integration feature have seen as much as a ten-fold increase in the return on their Facebook advertising investment. One beauty and cosmetics company was looking to market to customers based on the product categories they tend to shop in, e.g. skincare or cosmetics. Using AgilOne, the company separated their customers into different custom audiences and sent them relevant, highly targeted Facebook advertisements.

AgilOne also released new capabilities for native Apple iOS e-commerce apps. This feature allows marketers to integrate user behavior data from Apple iOS apps with all omni-channel customer data, which includes days since the customer's first and last visit to the app and visit frequency. In addition to native app behavior on iOS devices, it is now possible to identify mobile users as a specific audience, which can then be targeted in marketing campaigns directly from the AgilOne interface. For example, using the synched mobile and web data, marketers can now see what products customers placed in their mobile carts but abandoned without purchasing, then send a personalized reminder email with the product information to those users.

"Consumers are inundated constantly with less-than-relevant communications from brands, and Facebook has become a new, very busy and cluttered touch-point," said AgilOne CEO Omer Artun. "People react to content that is relevant and courteous. With our predictive marketing cloud, marketers can create relevant conversations with their consumers."

About AgilOne
AgilOne is the industry's first Predictive Marketing Cloud that allows marketers to deliver automated, personalized experiences across all customer touch points -- online and offline. Leveraging breakthrough predictive analytics and machine learning technology, AgilOne empowers companies of all sizes to launch revenue-generating lifecycle marketing programs, including predictive cart recovery, cluster-based purchasing and loyalty appreciation, among others. With AgilOne, companies can convert more browsers to buyers and increase overall lifetime customer value.

Leading consumer brands, including The Body Shop, Betabrand, Shazam, Sports Authority, Moosejaw and shopPBS.org, use AgilOne to boost customer engagement and revenue. Headquartered in Silicon Valley, AgilOne investors include Sequoia Capital, the Mayfield Fund and Tenaya Capital. For more information, please visit www.agilone.com.

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