SOURCE: Agion Technologies, Inc.

Agion Technologies, Inc.

January 20, 2011 09:02 ET

Agion Active and Woolrich Partner to Bring Odor Eliminating Technology to Outdoor Lifestyle Apparel

SALT LAKE CITY, UT--(Marketwire - January 20, 2011) - OUTDOOR RETAILER WINTER MARKET - Agion® partners with Woolrich the Original Outdoor Clothing Company™ to bring social confidence to consumers who want to stay warm, yet fresh during three season outdoor activities. Agion Active odor elimination technology is now available in Woolrich's new Poly Merino base layers. Even when temperatures drop, those who enjoy being active in cold weather know that you still work up a sweat. This can lead to an undesirable situation, especially when wearing a warm, formfitting shirt. When wearing Woolrich's Poly Merino shirts featuring Agion Active, consumers can feel confident knowing they are not offending with unpleasant body odor. Agion is currently exhibiting at Outdoor Retailer Winter Market, Booth 38205.

"Our partnership with Agion enables us to add a new level of technical performance to the comfort and rugged durability synonymous with classic Woolrich apparel," said Jerry Rinder, VP of Sales and Marketing. "By incorporating Agion Active odor elimination technology into our base layers, we are able to offer something that no other brand can -- total confidence in knowing that that no matter how hard you work or play you won't offend those around you."

Agion Active features a dual action technology that not only provides antimicrobial product protection and industrial-strength odor elimination, but also eliminates odors both on and around the fabric. Silver ion antimicrobial technology stops propagation of odor causing bacteria on the fabric, while a natural, proprietary odor-trapping solution captures molecules from ambient odors and regenerates in the wash. Unlike odor control currently at market, Agion Active eliminates odor from over 14 sources, achieving performance well beyond what has been offered to the consumer to date. Agion Active continues to perform for the life of the garment, regenerating with each wash.

"We are excited to announce our partnership with Woolrich," said Paul Ford, chief executive officer of Agion. "Agion is already a proven brand in footwear. We are pleased that our Agion Active technology for apparel can now be delivered by Woolrich, one of the most authentic and respected brands in the outdoor industry."

The Woolrich garments featuring Agion Active include the men's Territory crew and half zip shirts and women's Poly Merino half zip and V-neck shirts. Other performance features include moisture wicking, quick drying capabilities and UPF 40+ protection, making them ideal for three season outdoor activities. The Woolrich base layers with Agion Active will be available for Fall 2011 at select retail locations and Woolrich.com.

About Agion Technologies, Inc.
Agion Technologies, located in Wakefield, Mass., is a leader in providing customized solutions that enhance the value of partners' products. Agion's technologies are based on silver and other naturally occurring elements and have been incorporated into a wide range of consumer, industrial and healthcare products, including cell phones, shoes, keyboards, water filters, medical catheters and ice machines. Agion's customers include many leading brands such as Dell, Motorola, PPG, Carrier, DuPont and over 40 major footwear brands including Adidas and Columbia.

For more information about Agion Technologies, visit www.agion-tech.com and www.stinkatnothing.com and follow Agion's exciting consumer campaign on Facebook and/or Twitter.

About Woolrich®
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today's outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men's and women's sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

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