SOURCE: Agricen

Agricen, A Loveland Products Company

July 12, 2016 06:00 ET

Agricen Announces Hiring of Jeff Novak as Director of Business Development

Industry Veteran Will Focus on Expanding Agricen's Market Presence, Including Its Turf and Ornamentals Business

FRISCO, TX--(Marketwired - July 12, 2016) - Agricen, a Loveland Products Company, announced today the hiring of Jeff Novak as Director of Business Development. In his new role, Jeff will be instrumental in developing new commercial markets to expand Agricen's penetration of existing and future biological/biocatalyst technologies into new products and applications. His initial focus will be on turf and ornamental fertility programs.

"Jeff steps into his new role with the right mix of management and industry experience to help advance our commercialization goals in the years ahead. It's fantastic to have such an experienced leader on board to grow an important segment of our business," said Michael Totora, President and CEO, Agricen.

Jeff is an industry veteran with more than 27 years of experience in leadership roles focused on sales, marketing and management of agricultural inputs and on developing growth strategies in the golf, lawn care, consumer and horticulture segments. He previously held several leadership roles with Agrium Advanced Technologies, including vice president of sales and marketing, and has also directed commercial operations, sales and national accounts for Crop Production Services (CPS). Earlier in his career, Mr. Novak managed agricultural markets and sales at BASF and held marketing, sales and communications roles at Sandoz Agro. He holds a BS in agricultural economics from North Dakota State University.

About Agricen

Agricen, a Loveland Products Company, is a plant health technology company delivering biochemical-based products that efficiently and sustainably enhance plant health and nutrition. Agricen's proven biocatalyst technology is available in three of Loveland Products' fastest growing brands, Accomplish® LM, Extract Powered by Accomplish™ and Titan®, which help to increase nutrient availability and uptake, improve sustainability, optimize plant performance and maximize yield potential. Proprietary turf and ornamental brands include NutriLife® and SoilLife™. For more information, please visit

Accomplish and Titan are registered trademarks and Extract Powered by Accomplish is a trademark of Loveland Products, Inc. NutriLife is a registered trademark and SoilLife is a trademark of Agricen.

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