Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

September 09, 2005 11:52 ET

Agriculture and Agri-Food Canada Invests More Than Three Quarters of a Million Dollars to Support the Maple Industry

QUEBEC CITY, QUEBEC--(CCNMatthews - Sept. 9, 2005) - Andy Mitchell, Minister of Agriculture and Agri-Food Canada, together with Daniel Bernard, provincial MNA for Rouyn-Noranda-Temiscamingue and Parliamentary Assistant to the Quebec Minister of Agriculture, Fisheries and Food, announced today that the Federation des producteurs acericoles du Quebec (FPAQ) (Quebec maple producers' federation) will receive $800,840 to help promote maple products and expand international markets.

Funding will be provided through the Canadian Agriculture and Food International (CAFI) Program, which supports the development of international markets, and the Agri-Innovation Program of the Agricultural Policy Framework (APF). The funding will allow the FPAQ to implement its generic Canadian maple product promotion plan and develop a Canadian maple industry innovation strategy.

"These initiatives will benefit all links in the value chain by helping to strengthen and expand the maple industry," Minister Mitchell said. "I am pleased that the industry is moving forward to promote innovation and new product development and marketing."

"The Quebec maple industry is a leader in Canada, accounting for 93% of Canadian production," said Mr. Bernard. "Thanks to the assistance announced today, it will be in a position to plan its development, building in particular on a solid foundation of innovation, one of the keys to the future. These new projects complement research and development activities that Quebec supports in the maple industry."

Under the CAFI Program, the FPAQ will receive $268,275 to support activities to promote maple products in international markets. The organization will also develop a long-term international strategy in conjunction with other maple industry stakeholders in Canada.

In addition, the FPAQ will receive $532,565 under the APF's Agri-Innovation Program to carry out a variety of studies aimed at strengthening the maple industry's capacities in the area of innovation. Information gathered from those studies will contribute to the development of an innovation strategy led by all links in the value chain.

Canada produces 85 percent of the world's maple syrup. The main maple-producing provinces are Quebec, Ontario, New Brunswick and Nova Scotia, and 80 percent of what is produced is exported. In Canada, maple syrup production has almost doubled over the last 15 years, increasing from 18,466 metric tons in 1990 to 35,248 metric tons in 2004. The projects being undertaken by FPAQ will ensure that new economic opportunities are identified for maple producers.


Backgrounder

FEDERATION DES PRODUCTEURS ACERICOLES DU QUEBEC

Maple products promotion plan

The goal of the Plan de promotion des produits de l'erable (maple products promotion plan) is to better integrate international promotional activities and strengthen the competitiveness of Canadian exporting companies in the Japanese, American and German markets.

Through exploratory missions, seminars for importers, and recipe booklets, the Federation des producteurs acericoles du Quebec (FPAQ) will raise awareness of the nutritional qualities of maple products and propose ways of using these products in the diets and cuisine of the three countries.

The FPAQ will focus on promoting the commercial success of maple syrup - its high-quality, authentic, and natural goodness - which Canada is the world's leader in producing.

Following consultations with the Canadian maple industry, the FPAQ will work with stakeholders to devise a long-term international marketing strategy.

Innovation strategy

The goal of the FPQA is to strengthen the Canadian maple industry's capacities in the area of innovation and to build knowledge and research that will contribute to the development of an innovation strategy for the industry.

The FPQA aims to promote innovation as a component of business and industry development, to put in place the necessary conditions to identify new uses for maple products, and to develop opportunities for value-added products.

Contact Information

  • Agriculture and Agri-Food Canada, Ottawa, ON
    Media Relations
    (613) 759-7972 or 1-866-345-7972
    or
    Minister's Office, Ottawa, ON
    Matt Tolley
    (613) 759-1059