December 21, 2007 16:00 ET

Agropur launches a festive novelty

LONGUEUIL, QC, Dec. 21 - Agropur Division Natrel has
recently launched a brand new product, a blue raspberry milk, positioned for
preteens and teens, thus increasing its presence in the flavored milk sector.

A perfect blend of taste and nutrition, the blue raspberry milk contains
all the vitamins and minerals of regular milk, including vitamins A and D,
which enhances the absorption of calcium, so important in the development and
maintenance of strong bones and teeth. It is another way to enjoy the goodness
of milk!

This low-fat milk is available in 500 ml containers, since November 1, in
the dairy section of supermarkets and convenience stores, under the Québon
brand in Québec and Sealtest in Ontario.

This blue raspberry milk is a first in the Canadian dairy industry.
Innovative as always, Agropur hopes that this blue milk will add a festive
touch of color, among your other dairy products, during the holidays!

About Agropur

Founded in 1938, Agropur cooperative is a leader in the Canadian dairy
industry, with sales of $2.3 billion. It has 3,837 members, close to
4,500 employees and 22 plants, as well as numerous distribution centers in
Canada, United States and Argentina. It processes over 2 billion litres of
milk per year and offers an impressive product line, including such famous
Canadian brands as Québon, Oka and Sealtest.

About Agropur Division Natrel

Agropur Division Natrel is a Canadian leader in the fluid milk industry.
Renowned for its innovation, the Division markets several value-added health
products, such as Natrel Omega-3, Natrel Calcium, Natrel Ultra'milk, Natrel
Lactose Free, and Natrel Nutrition 24.

Contact Information

  • Julie Boursiquot, Senior Advisor, Public
    Relations and Communications, Agropur, (450) 928-5454, ext. 4564