February 04, 2014 10:10 ET

AHAlife Launches AHAnoir, the First Online Destination for Luxury Adult Products

Luxury Lifestyle Marketplace Launches New Website, Offering Curated Selection of High-Quality Adult Toys and Accessories

NEW YORK, NY--(Marketwired - Feb 4, 2014) - AHAlife, the leading discovery destination for living a conscious, full and inspired life, today announced the launch of AHAnoir, a premium destination for exclusive, high-quality adult products and boudoir accessories. Through a curated selection of unique, hard-to-find products and original editorial content, AHAnoir aims to inspire and empower the modern consumer to seek sexual enlightenment. AHAnoir is the first separate online offering from AHAlife and the only digital marketplace for curated, luxury adult products.

With the US sex toy market now representing a $15 billion industry and a comparatively small digital footprint, AHAnoir offers the modern consumer a more sophisticated and personal alternative to the superstore retailers currently dominating the online adult market. The site's diverse product range spans toys, apparel, jewelry, furniture and media, and caters to all tastes, comfort levels, sexual orientations and relationship statuses. From those simply looking to upgrade their bedroom wardrobe with some seductive lingerie, to the adventurous lover in search of something a little more daring, AHAnoir offers something for everyone interested in investing in their sexual lifestyle.

"Our goal is to give people a range of informative, entertaining content and a curated collection of unique, innovative products that encourages them to explore and express their sexual side," said Shauna Mei, Founder & CEO of AHAlife. "At AHAlife, we are passionate about tracking down the most beautiful, high-quality and responsibly sourced products from around the world, and sharing the amazing stories behind them. Now we are bringing this same passion to adult products and accessories with the launch of AHAnoir, offering our customers yet another way to really live their lives to the fullest." 

In line with AHAlife's commitment to conscious consumption and ongoing support of individual creativity, nearly all of AHAnoir's products are sourced from artisan designers around the world. Brands featured on the site include Fornicouture, a designer of sculpture-led and handcrafted adult toys, and William Wilde, a London-based designer specializing in handmade couture latex clothing and the official costume designer for renowned nightclub, The Box.

"At William Wilde all of our items are hand-made in London and we pride ourselves on exceptional attention to detail, so we are very particular about who we decide to partner with and where we sell our clothing," said William Wilde, Designer & Founder. "AHAnoir made perfect sense to us because we love their philosophy -- supporting and showcasing independent, artisan brands by bringing together a selection of the world's most covetable luxury items, allowing their customer to explore the glamour and decadence of their own sexuality through clothing, products and accessories."

Seamlessly blending retail with content and curation, AHAnoir offers detailed information on individual products and the brands or designers behind them, alongside original editorial written by lifestyle experts. Visitors to the site can browse product reviews and informative how-to guides about sex, love and dating, intended to encourage, inform and inspire sexual exploration and discovery.

AHAnoir will also host regular events in New York City in the hope of creating comfortable, open environments for people to explore their sexual side; these will take the form of educational salons led by renowned lifestyle experts and passion parties geared toward demonstrations of individual products featured on the site.

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About AHAlife Holdings, Inc. connects the best the world has to offer to the most discerning individuals from around the globe, encouraging visitors to lead a conscious and inspired life. Its mission is to build a sustainable platform celebrating, cherishing and protecting creativity. Founded in September 2010 by MIT engineer-turned commerce and media industry expert Shauna Mei, received wide media acclaim hailing its full-price full-value business model and being ahead of the major industry trend merging content, curation and commerce. Based in New York City, is a digital destination for exceptional product discovery, enlightening content and a global view on the most intriguing pockets of the world. Its intelligent, curated lens is focused on the people, objects and practices that inspire and educate. AHAlife allows readers to directly interact with artisans, collectors, designers and industry insiders who shape the world.

AHAnoir is a premium destination for exclusive, high-end adult products and boudoir accessories, encouraging sexual exploration and discovery. Launched in February 2014, AHAnoir is the latest offering from AHAlife. Focusing specifically on the sexual lifestyle vertical, AHAnoir complements AHAlife's broader portfolio of products and the company's commitment to helping people live their lives to the fullest.

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