SOURCE: AHAlife Holdings Inc.

AHAlife Holdings Inc.

June 15, 2016 08:05 ET

AHAlife Reviews Milestones and Progress Over First Year as Public Company

NEW YORK, NY and SYDNEY, AUSTRALIA--(Marketwired - June 15, 2016) - AHAlife Holdings Limited (ASX: AHL), the curated marketplace for creative and inspiring objects, today reviewed milestones and progress over the Company's first year as a publicly traded company.

In May of 2015, AHA signed a merger agreement with INT Corporation Limited that closed on July 27, 2015, facilitating the Company's ASX listing. Concurrent with the listing, AHA announced that it had closed a US$15M financing, which had been oversubscribed. At the time, AHA had approximately 2,800 designers and artisans selling products on their site and approximately 397,000 registered users.

AHA continued to grow and expand their business. In November of 2015, the firm launched its iOS gifting App and announced that month of October surpassed peak sales achieved the previous December, growing +125%.

In February of 2016, AHA acquired the assets and intellectual property of Bezar for US$200K of script, adding 400 brands and 150,000 registered users. Later that month, the Company reported a 119% increase in booked sales for the first half FY2016. Booked sales reached US$3.9M, while registered users increased to 449,000 and available brands increased to 3,070. In addition, the company had signed several marketing partnerships delivering new registered users at low or no cost.

By the end of the March quarter, AHA had grown booked sales by 140% compared to the previous year's corresponding period. The Company posted US$1.6M in booked sales compared to US$0.7M for the corresponding period in FY2015. AHAlife also announced that it had continued to improve its customer acquisition and retention strategies, with users more than doubling over the last 12 months to 748,000. Brands grew by 51% over the last 12 months to 3,700, an average of 24 new brands each week.

In April 2016, AHA's acquisition of Bezar closed. Bezar Founder and CEO, Bradford Shellhammer has since joined AHA as an Advisor and former Global Creative Director for both Fab.com and Bezar, PieterJan Mattan has joined AHA as Creative Director.

In May, the Company announced a change to its brand name, removing "life" from AHAlife, as well as a fully redesigned and re-engineered website featuring an infinite scroll feed providing the user with a personalized product catalogue. In addition, AHA has selected 500 of Bezar's most dynamic designers to join its existing offering of over 3,800, and will soon debut an extensive Art Print category among its product lines.

Most recently, the company experienced record Mother's Day sales, and launched a new Concept Store adjacent to AHA's headquarters in DUMBO, Brooklyn.

Shauna Mei, AHA founder and CEO, commented: "It has been an exciting year characterized by immense growth and momentum. We have optimized our platform, strategically expanded our offerings through the Bezar acquisition and the launch of our Gifting app, and delivered outstanding growth in our key metrics, including registered users and booked sales. Based on a continuation of the current growth rate and expenses being in-line with our budget, we expect to begin to record positive cashflow in November and December 2016, and that by the second half of Calendar 2017, based on the current budget, we expect to begin to record positive monthly cashflow on a consistent basis."

About AHA

AHAlife Holdings Limited (ASX: AHL) is a curated digital luxury marketplace connecting 791,000+ registered users with more than 3,800 handpicked designers and artisans in 45 countries around the world. AHA's discovery based shopping environment, proprietary technology platform and automated algorithms create a unique and refreshing user experience. The Company's one-of-a-kind product selection and strict quality standards are evidenced by its industry leading return rate. AHA's business model involves a drop-ship approach, allowing wholesalers to ship directly to customers without the need for AHA to hold inventory, and its processes are fully automated, enhancing efficiencies, gross margins and customer service.

Contact Information

  • Contacts:
    U.S. Investor Relations
    Maureen McEnroe, CFA
    Managing Director
    ICV Events
    Tel: +1-914-588-1873
    Email: mmcenroe@icvevents.com

    Australia Investor Relations

    Rebecca Wilson
    Buchan Consulting
    Tel: +61 (3) 9866 4722
    Email: rwilson@buchanwe.com.au