SOURCE: AIA Worldwide

AIA Worldwide

September 17, 2014 07:00 ET

AIA Worldwide Offers Insightful, Engaging Workshop on Content Marketing and Employer Branding

DUBLIN, IRELAND--(Marketwired - Sep 17, 2014) -

WHO:
AIA Worldwide, the EMEA headquarters of TMP Worldwide Advertising & Communications, LLC, a global, tech-enabled talent acquisition company

WHAT:
Will host a Content Marketing and Employer Branding Workshop featuring AIA's resident expert on digital innovation, Steven Ehrlich and one of the world's leading Employer Brand consultants, Richard Mosley

WHEN:
The workshop will take place on Thursday, September 25, 2014, from 15:30 - 18:00. The event will be followed by a celebration of the launch of AIA Worldwide's Dublin office from 18:00 - 20:00.

WHERE:
No. 25 Fitzwilliam Place
Dublin 2
Ireland

Registration information is available at: http://www.amiando.com/AIAIreland.html

DETAILS:
Generating engaging, original content is a vital component of employer branding. But, how does a company generate effective content? And, how can it best be marketed? The AIA Worldwide Content Marketing and Employer Branding Workshop is designed to equip attendees with ideas that will strengthen their content creation and point them in the right direction to market their content.

During the workshop, Steven Ehrlich, AIA Worldwide's global vice president of client development, will demonstrate the boundless reach of effective content, particularly across social media platforms, and its importance as part of a company's marketing strategy. Ehrlich will be joined by Richard Mosley, one of the world's leading Employer Brand authorities, who will explain how to make the connection between content and employer brand. Mosley also will share insights from his new book, "Employer Brand Management - Practical Lessons from the World's Leading Employers."

Attendees will also be treated to real-world case studies, as well as an insightful and engaging open panel discussion with experts who work with clients across the globe.

More information about the complimentary workshop, including registration information, is available here: http://www.amiando.com/AIAIreland.html

About AIA Worldwide
AIA Worldwide (www.aia.co.uk) is the EMEA headquarters of the global, technology-enabled talent acquisition company, TMP Worldwide LLC. We lead the industry in developing new creative solutions, strategies and technologies to revolutionise the way our clients attract, engage and retain the best people. We combine local expertise and global resources. Since January 2009, we have been part of the world's largest global network when we became a wholly-owned subsidiary of TMP Worldwide Advertising & Communications, LLC*. Our clients include some of the most significant organisations in finance, retail, industry, technology, healthcare and professional services.

*AIA Worldwide is neither owned by, nor otherwise connected with, TMP Worldwide UK -- another privately-owned advertising company.