SOURCE: TMP Worldwide

TMP Worldwide

February 05, 2015 07:00 ET

AIA Worldwide Receives Two Wins at 2015 RAD Awards

Agency Honoured for Developing Highly Effective Graduate Recruitment Campaigns

LONDON, UNITED KINGDOM--(Marketwired - Feb 5, 2015) -  AIA Worldwide, the EMEA headquarters of TMP Worldwide Advertising & Communications, LLC, a global innovator in talent acquisition, today announced that it has won two major awards at the 2015 RAD Awards, held on 29 January at the Grosvenor House Hotel in London.

AIA Worldwide received the two wins for its work on the graduate recruitment efforts of its client, Thales, a global technology leader in the aerospace, transportation and defence and security markets. Overall, the agency received the Best Graduate Website award for the Thales "Together We" website, designed to attract and engage qualified entry level talent by immersing them in the Thales brand and showing what they can achieve by joining the company. In addition, AIA won the Best Graduate Campaign category for its work with Thales, recognising its ability to project the company's employer brand effectively across all channels and devices to attract graduate talent.

"To remain viable in today's highly competitive hiring landscape, organisations must develop a robust recruiting strategy that conveys the employer brand and shows what the company can offer as a place to work," said Martin Rimmer, chief creative officer of AIA Worldwide. "In our work with Thales, we have helped the organisation project its innovative nature and highlight the rewarding career graduate candidates can have with the company. We are honoured that the judges of the RAD Awards have recognised the strength of these campaigns and the value that AIA brings to employers."

"We're delighted to have won best graduate campaign and website in the first year of our new global employer brand rollout," said Miranda Davies, head of Emerging Talent at Thales. "The RADs have gained the respect of our industry over the last 25 years and are notoriously the toughest and the most prestigious ones to win!"

For 23 years, the RAD Awards have championed the very best of recruitment marketing by recognising all areas of recruitment communications, from candidate experience and social media to best overall campaign. The awards showcase the work of HR professionals and agencies in producing outstanding recruitment content through innovation, skill and effectiveness, while honouring those who lead the way in recruitment communications.

Additional information about the 2015 RAD Awards, including the full list of winners, can be accessed at: http://www.radawards.com/.

About AIA Worldwide
AIA Worldwide (www.aia.co.uk) is the EMEA headquarters of the global innovator in employment marketing, TMP Worldwide LLC. We lead the industry in developing new creative solutions, strategies and technologies to revolutionise the way our clients attract, engage and retain the best people. We combine local expertise and global resources. Since January 2009, we have been part of the world's largest global network when we became a wholly-owned subsidiary of TMP Worldwide Advertising & Communications, LLC*. Our clients include some of the most significant organisations in finance, retail, industry, technology, healthcare and professional services.

*AIA Worldwide is neither owned by, nor otherwise connected with, TMP Worldwide UK -- another privately-owned advertising company.