SOURCE: Aid Still Required.Org

May 06, 2008 21:02 ET

Aid Still Required.Org Names Kobe Bryant the Darfur Charity's MVP

Bryant Stars in Dramatic PSA Calling for Action to Help Millions Who Are Still Suffering in Darfur

LOS ANGELES, CA--(Marketwire - May 6, 2008) - NBA Superstar Kobe Bryant's first MVP award from the National Basketball Association recognizes his accomplishments on the basketball court. Los Angeles-based non-profit Aid Still Required.org is recognizing Bryant for his other remarkable work this season. "Kobe's generosity in giving his time and energy to the Darfur cause has brought the suffering of the Darfur people to the attention of many millions here in the US and abroad," says ASR co-founder Andrea Herz Payne.

Aid Still Required.org has released a public service announcement featuring an intense, sober, yet hopeful Bryant in extreme close up saying, "In Darfur, hundreds of thousands have been murdered, mutilated, families torn apart... If we can unite people who are willing to take a stand, miracles can happen." (The PSA can be seen at www.AidStillRequired.org.) Bryant asks viewers to join in helping through spreading his video message and in donating funds to Aid Still Required.org for much needed relief in Darfur.

Bryant joined a consortium of 20 NBA players speaking out about the atrocities in Sudan. Others involved include Tracy McGrady, Steve Nash, Derek Fisher, Luol Deng, Baron Davis, Emeka Okafor, Grant Hill and Ira Newble.

The NBA players' outreach for Darfur began last May when Laker Newble (then a Cleveland Cavalier) and 11 of his teammates signed a letter to President Hu of China asking the Chinese government to take a leadership role in stopping the bloodshed. China's government is Sudan's largest trade partner and largest supplier of weapons. In response to Newble's letter and other activism, the Chinese government has appointed a special envoy to Sudan who has made several visits to Darfur. Newble was named Aid Still Required.org's MVP for 2007.

Aid Still Required.org (ASR) is a non-profit, humanitarian movement focused on rebuilding communities through sustainable solutions in the aftermath of natural disasters and human crises. We believe everyone, everywhere, is entitled to live in dignity, health and peace. We view post-crisis situations as opportunities to do just that. By approaching restoration on an environmentally friendly basis and utilizing a region's native environment, Aid Still Required.org "builds back better" and builds back green. www.aidstillrequired.org

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