SOURCE: AimLogic


October 06, 2015 11:30 ET

AimLogic's LogicTargeting Drives Dealer Sales With Predictive Analytics

AimLogic's Proprietary Algorithm Provides the Automotive Industry With Business Intelligence That Targets and Connects Dealerships With High-Conversion Leads

LAS VEGAS, NV--(Marketwired - October 06, 2015) - Today, AimLogic announced the customization of its proprietary algorithm for the automotive industry. This algorithm is the foundation behind the company's technology suite, LogicTargeting™, which enables dealerships to target and connect with the prospects in their area that are most likely to purchase a vehicle within four to six months.

LogicTargeting's algorithm mines hundreds of thousands of car buyer attributes from more than 80 million households across the country. Data sources include social media profiles, online buying habits, search activity, entertainment preferences, and 30 years of public and private historical market activity. This data is drilled down to a granular level of usable information. Based on the resulting predictive analytics produced from this information, the LogicTargeting™ technology creates propensity to buy profiles on potential customers. Aimlogic's dealership clients then use these profiles, along with LogicTargeting™ features such as exclusive territory mapping, branded digital and social media advertising, and customized email and direct mail marketing campaigns, to pinpoint and market to high-conversion leads. Its one platform that analyses and identifies potential customers in addition to providing dealerships with digital and direct mail marketing materials they can brand to their businesses.

Those familiar with the technology anticipate LogicTargeting's business intelligence and turnkey-marketing tools will drive more customers directly onto their websites, and into their showrooms, than traditional marketing methods. Dealership clients also recognize that the technology suite improves lead generation, reduces their marketing costs and increases sales and ROI.

During a recent interview, AimLogic President Scott Biondo described LogicTargeting™ this way, "Our customized proprietary algorithm flips the odds in favor of the dealerships. Traditional list building costs too much money and time. LogicTargeting™ helps automotive professionals zero in on their hottest prospects who are ready to buy a new vehicle. We include exclusive territory rights, 360 automated marketing and Program Optimization Specialists to ensure maximum success for our dealership clients."

For further information and to request a demo, visit AimLogic online or call (888) 922-1022.

AimLogic is a predictive analytics industry leader that provides its customized technology and marketing suite, LogicTargeting, to clients in the automotive industry.

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