GuestLogix Inc.

GuestLogix Inc.

August 22, 2013 07:00 ET

Air Canada and GuestLogix Sign Multi-Year Agreement to Support Growing Inflight Entertainment Offerings Across Expanding Fleet

Onboard Retail Technology Leader to Provide IFE Payment Processing Service to Facilitate Congruent Entertainment Experience for Canada's Largest Airline

TORONTO, ONTARIO--(Marketwired - Aug. 22, 2013) - GuestLogix Inc. (TSX:GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced a multi-year payment processing agreement with Canada's flag carrier, Air Canada (TSX:AC) to provide transaction processing services across its multiple inflight entertainment (IFE) solutions currently in use by Air Canada and Air Canada rouge. The comprehensive payment solution will allow Air Canada rouge to monetize its player IFE system onboard its existing fleet of Boeing 767-300 and Airbus 319 aircraft, as well as offer secure, PCI-compliant payment processing across its entire fleet to enable the sale of premium entertainment content. Within this agreement, GuestLogix may also act as the merchant of record in any onboard retail scenario that reduces operational complexity and benefits both customers and Air Canada.

"GuestLogix is proud to partner with Air Canada to deliver a modern and secure onboard retail environment for passengers," said Brett Proud, President & CEO, GuestLogix.

With the diversity of entertainment options emerging throughout the global airline industry, GuestLogix is rapidly becoming an integral component by integrating seamless, certified, global payment processing capabilities with many of the industry's largest inflight entertainment and connectivity suppliers and their airline customers. "With inflight entertainment and connectivity solutions evolving at such a rapid rate, GuestLogix is being asked to ensure that certified payment processing becomes a central component to each new solution in virtually every corner of the globe," added Proud.

With the launch of Air Canada rouge, the airline has chosen to offer a brand new form of IFE, allowing passengers to stream stored movies, television shows and other entertainment content to their personal devices using Panasonic's eXW solution. GuestLogix is able to support both of these IFE models in a fully PCI-compliant manner ensuring all payment and sales data is secure.

"Based on our research and business plan, it's clear offering customers world-class entertainment at their fingertips through their own mobile devices is the winning solution both for them and for Air Canada rouge," said Anton Vidgen, Senior Director, Customer and Technology, Air Canada rouge. "Partnering with GuestLogix ensures the security of payment data for our rouge (economy) customers as they use our player entertainment system and as we gradually build out additional retailing capabilities. We know that with GuestLogix we are using the industry's most proven onboard payment technology."

Earlier this year, Air Canada was named "Best Airline in North America" for the fourth consecutive year in a worldwide survey of more than 18 million airline passengers conducted by Skytrax. In total, Air Canada flew 34.9 million passengers in 2012. Air Canada rouge is estimated to add close to 2 million passenger trips to Air Canada's operations within the first 18 months.

About Air Canada

Air Canada is Canada's largest domestic and international airline serving more than 175 destinations on five continents. Canada's flag carrier is the 15th largest commercial airline in the world and in 2012 served close to 35 million customers. Air Canada provides scheduled passenger service directly to 59 Canadian cities, 53 destinations in the United States and 67 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South America. Air Canada is a founding member of Star Alliance, the world's most comprehensive air transportation network serving 1,328 destinations in 195 countries. Air Canada rewards its most loyal customers through its top tier recognition program, Altitude, that offers frequent flyers a range of priority travel services, lounge access and upgrades to Executive Class, complementing their membership in Aeroplan, Canada's premier loyalty program, which provides numerous ways to earn and redeem Aeroplan Miles with over 150 travel and retail partners.

Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax. In 2013, Air Canada was ranked for a fourth consecutive year "Best Airline in North America" in a worldwide survey of more than 18 million airline passengers conducted by Skytrax. According to the 2012 Canadian Business Travel Survey conducted by Ipsos Reid, Air Canada was the preferred airline for more than 79 percent of frequent business travellers in Canada. In 2012, readers of Global Traveler magazine voted Air Canada "Best Airline in North America," the readers of Business Traveler voted Air Canada "Best North American Airline for International Travel" and "Best In-Flight Services in North America," and the readers of Premier Traveler voted Air Canada "Best North American Airline for Business Class Service," "Best North American Airline for International Travel" and "Best Flight Attendants in North America." For more information on Air Canada visit, follow @AirCanada on Twitter and join Air Canada on Facebook.

About Air Canada rouge

Air Canada rouge is Air Canada's new leisure airline, part of the new Air Canada Leisure Group, along with Air Canada Vacations. Air Canada rouge operates a fleet of Boeing 767-300ER and Airbus 319 aircraft sporting an attractive new livery and interior, designed to reflect the airline's relaxed friendly ambience. Initially flights will operate from Toronto and Montreal to vacation spots in Europe and the Caribbean. Air Canada rouge is the only leisure airline that offers a full network of connecting flights, Aeroplan Miles with every flight as well as redemption, and Air Canada Vacations package holidays or flight-only options. With all of these customer benefits, Air Canada rouge will be leading the way in leisure travel. Vacation ahead with Air Canada rouge. For more information visit:

About GuestLogix

GuestLogix Inc. (TSX:GXI), the leading global provider of onboard store technology and merchandising solutions, brings over a decade of expertise as a trusted onboard transaction processing partner to airlines, rail operators and the passenger travel industry. GuestLogix helps its customers to create, manage, and control onboard retail environments tailored to their needs and their passengers for a truly personalized experience. The Company is partnered with global leaders in catering, duty-free and inflight entertainment, offering complete onboard retailing services to airlines and rail operators worldwide. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong. More information is available at

©2013 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on May 15, 2013 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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