SOURCE: CineMaya Media Group, Inc.

March 21, 2007 09:25 ET

Air France Appoints Elephant Advertising & Events

NEW YORK, NY -- (MARKET WIRE) -- March 21, 2007 -- Elephant Advertising & Events, a wholly owned subsidiary of CineMaya Media Group, Inc. (PINKSHEETS: CNMY), has been appointed by Air France to help the airline effectively communicate its message and reach the Indian-American community through events and sponsorships across the United States.

"We are pleased that Elephant Advertising and Events will be a part of our events team. Their knowledge of the Indian community and grassroots efforts will help Air France reach this important market segment," said Mr. Marie-Joseph Malé, vice president and general manager U.S.A. Air France. "India is a strategic market for Air France."

President and Chief Operating Officer of Elephant Advertising & Events, Nayan Padrai, states, "We applaud the decision by Air France to allocate resources to extend their brand message to our community via a broad range of events and sponsorships. There is a certain level of excellence and quality of service the Air France brand offers. By reaching Indian-Americans through community participation, such as the recent AAOHA Convention, it will only create a stronger affinity for the brand and make it a top choice of travelers arranging trips to South Asia and other global destinations Air France's extensive network offers."

Air France Product

Air France offers its clients extraordinary service in its l'Espace Première (First Class) and Affaires (Business Class) cabins. The l'Espace Première cabin offers the highest levels of comfort, privacy and service. Each seat transforms into a fold out bed with a mattress, soft duvet and hypoallergenic down pillow, for ultimate comfort. The l'Espace Affaires cabin features a chic décor incorporating brushed aluminum and navy-blue leather. The rigid shell design guarantees privacy and provides 27 percent more personal space. "Lie-flat" seat beds recline to 180 degrees. The seats in both cabins feature PC power outlet and 10.4 inch video screen with video on demand.

Tempo (Economy Class) offers passengers seats that are ergonomically structured for maximum comfort, with an adjustable base, a headrest and a reclining footrest. A curved table, an eyeglass-holder and a cup-holder all fit neatly into the seat back for optimum organization of space. Digital video offers the flexibility of films starting every 15 minutes on individual 6.4 inch screens. A complimentary Champagne aperitif is offered, and an à la carte menu presents attractive dining choices.


Passengers can conveniently travel from Air France's U.S. gateways in New York, Newark, Boston, Washington-Dulles, Philadelphia, Atlanta, Miami, Houston, Chicago, Detroit, Los Angeles, San Francisco and, beginning June 11, 2007, Seattle to Paris. Via Paris, passengers can travel on 24 weekly flights to Delhi, Mumbai, Chennai and Bangalore.

About Air France

Recipient of Aviation Week & Space Technology's "2006 Commercial Air Transport Laureate," and named "Airline of the Year for 2005" by Air Transport World, the Air France KLM group operates more than 2,470 daily flights out of Paris and Amsterdam to 242 destinations in 105 countries. In the U.S., Air France currently serves 12 gateways and provides service from 125 cities through code-share agreements with SkyTeam partners Delta, Continental and Northwest. For more information, or to purchase tickets, log onto, contact your travel professional, or call Air France Reservations 1-800-237-2747.

About Elephant Advertising & Events

Elephant Advertising is a subsidiary of CineMaya Media Group (PINKSHEETS: CNMY) and the leading ethnic advertising agency focused exclusively on the burgeoning South Asian American market in North America. Elephant Advertising has built an impressive portfolio of clients including brands such as DIRECTV, Indus American Bank,,, and MCHI, amongst others.

For more information about Elephant Advertising, please visit or email

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