September 27, 2005 17:41 ET

AirG and MTV Launch Interactive Global Mobile Community

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Sept. 27, 2005) -

AirG Powers Largest Network-Aware Mobile Community in India

AirG, the global leader in powering mobile communities is partnering with MTV to launch two addictive mobile community applications in India. AirG will power a global friend finder service and private labelled mobile community for MTV India, the country's leading youth entertainment channel. Through these two mobile services, MTV subscribers will be able to connect with some of the most fascinating people from around the world through AirG's established mobile community with 5 million users across 86 mobile operators globally.

"We are pleased to be working with MTV India in powering interactive mobile entertainment that instantly connects MTV's mobile customers with millions of people from around the world through their mobile phones," said Frederick Ghahramani, Director, AirG. "MTV's strong appeal with the youth market is in line with AirG's close affinity with this demographic, as evidenced by our powering popular mobile promotions and tournaments that have proven effective for new customer acquisition and generating recurring revenues for our media and carrier partners."

The MTV Loveline friend finder service is a fun mobile application that introduces mobile users from around the world who are looking for friends via a daily SMS message, and the MTV Loveline mobile community enables MTV mobile users to join into AirG's established global community, where they can flirt, chat and date using a combination of features including IM, presence, picture profiles, and public & private messaging lounges.

"The MTV experience is so much more than what our viewers see on TV... we're on every screen young people are hooked to... we started with the TV screen, then the computer screen, the silver screen, and have also popped up onto the mobile screen. Our partnership with AirG helps us extend our reach by allowing others to avail of the MTV experience," said Vikram Raizada, Vice President, Marketing and Digital, MTV Networks India.

AirG will provide a complete end-to-end mobile community solution for MTV Loveline that is available across multiple wireless platforms and encompasses all application elements including back-end billing integrations, reporting, 24x7x365 live customer support and monitoring, and turnkey promotions and contests.

MTV Loveline mobile services are available to all MTV India mobile customers with a wireless web or Java enabled mobile handset.

About AirG

Founded in Vancouver, Canada in 2000, AirG develops, publishes and distributes a comprehensive suite of cutting edge mobile data solutions including multiplayer games, entertainment and community applications with 24x7x365 live monitoring. AirG products and services have a proven track record of helping mobile operators build competitive advantage and market leadership by increasing customer affinity and ARPU (Average Revenue per User). AirG has licensed its products and services to 86 mobile operators in 33 countries worldwide.

About MTV India

MTV India is a 24-hour music channel that caters to young Indians between the ages of 15-34. MTV India has over 64 sponsors, more than 300 brands and India specific shows hosted by Indian VJs. MTV India's play list consists of 80% Indian music (film & pop) and 20% international music. MTV India is one of MTV Networks' 31 international music channels, transmitted via PanAmSat 10, created exclusively for India. MTV India is received in over 23.5 million homes in India via cable.

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