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airG

July 13, 2005 17:36 ET

AirG Establishes Mobile Community Best Practice Guidelines

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - July 13, 2005) -

AirG Launches 24x7x365 Community Monitoring Center and Guidelines for Consumer Protection

Air G, the global leader in powering mobile communities announces its commitment to developing and launching quality mobile community products that provide a positive experience for all end-users. AirG has created a set of Mobile Community Best Practice Guidelines and is providing 24x7x365 live monitoring for all of its mobile community products. AirG will monitor its mobile community and provide live customer support at all times from its Community Monitoring Center (CMC) in Vancouver, Canada.

"AirG's vision is to be the world's largest provider of mobile communities," said Frederick Ghahramani , Director, AirG. "Mobile communities are going to be the killer app for mobile content, more than twice as big as mobile games, and we are committed to following a self imposed set of Mobile Community Best Practice Guidelines to guide the explosive growth of this market for content providers, and manage some of the risks that can be present for end-users."

The proliferation of new forms of viral, interactive and often anonymous mobile content such as chat-based messaging applications, video and pictures, has brought about the need for industry-wide standards and codes of practice to protect users' individual privacy and security, and govern how content providers can interact with end-users.

Added Ghahramani: "We have successfully demonstrated to some of the largest Telcos in the world that mobile communities can generate significant revenues, almost immediately after launch, but we also recognise the need to educate the marketplace about the potential risks and liabilities that can exist when service providers in our industry are negligent and sloppy about investing in the protection of end-users."

Following the lead of the Mobile Marketing Association (MMA) and the recent release of its Best Practices Guidelines for Cross-Carrier Mobile Content Services, AirG has formulated its own set of Mobile Community Best Practice Guidelines to protect the mobile community market opportunity for content providers and end-users. AirG is committed to following the guidelines outlined below, which have been created in conjunction with our carrier partners, and encourages the rest of the industry to do the same.

AirG's MOBILE COMMUNITY BEST PRACTICE GUIDELINES:

1. Transparent Community Guidelines. We will clearly communicate our community usage guidelines and expectations to the end user.

2. 24x7x365 Community Monitoring Center. We will operate a human-powered monitoring center to uphold our Community Guidelines and provide 24x7x365 customer support to our end-users through a live operator.

3. Privacy of Information. At no time will we compromise or sell a user's personal or profile information.

4. Child Protection. We will adhere to the strictest child protection legislation in every market that we operate, including COPPA (Children's Online Privacy Protection Act) compliance in the United States.

5. Content Filter. We will filter all profanity and abusive language from our public channels and chat rooms.

6. Transparent Billing. We will price our community applications in a manner that is transparent and simple to understand.

7. Opt-In & Opt-Out. Users will always have the ability to opt-in and opt-out of our services, and most importantly, users will never be billed an exit fee for opting out.

8. No SPAM. We will never communicate with users in a manner that they have not pre-authorized.

9. Compliance. We will comply with all relevant laws in the markets that we make our services available.

10. Genuine Experiences. All profiles and messages will be genuine and originating from bona-fide end-users, and will under no circumstances be manufactured by software or employees of AirG.

About AirG

Founded in Vancouver , Canada in 2000, AirG develops, publishes and distributes a comprehensive suite of cutting edge mobile data solutions including multiplayer games and community applications with 24x7x365 monitoring. AirG products and services have a proven track record of helping mobile operators build competitive advantage and market leadership by increasing customer affinity and ARPU (Average Revenue per User). AirG has licensed its products and services to 86 mobile operators in 33 countries worldwide.

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