Tira Wireless Inc.

Tira Wireless Inc.

February 26, 2008 08:01 ET

AirGini and Eyespot 'Go Mobile' With Tira Wireless

Tira Wireless Captivating Growing Audience of Next Generation Mobile Content Developers

SAN MATEO, CALIFORNIA--(Marketwire - Feb. 26, 2008) - Tira Wireless today announced that its Go Mobile solution is gaining traction with the next generation of developers that want to embrace the mobile market. AirGini and Eyespot are amongst a growing group of mobile application developers that are turning to Tira Wireless for its expertise and end-to-end offering for creating and delivering a broad range of content to the mobile market. Introduced last fall, the Tira Go Mobile solution includes a modular set of products and services - provided by both Tira Wireless and its partners - to manage all elements of the mobile content lifecycle, from planning, developing and adapting content to testing and distributing it to consumers, both on and off deck.

The market for downloadable mobile content is growing, driven by an increasing number of consumers that want a rich and compelling Web experience on their phones. Consumers now want more than just mobile games; they want productivity, social networking and navigation applications in the palm of their hands. But for the next generation content developer (i.e. those with no mobile game development experience), deploying to the mobile market is a highly complex process that requires in-depth knowledge of the numerous idiosyncrasies of each device and the specific requirements of mobile operators around the globe. The Tira 'Go Mobile' solution was designed to strip the complexity out of mobile deployment, making it easy for any developer - even those that are completely new to mobile - to monetize their content in the mobile market.

"The mobile sector has been witnessing a steady shift in demand for mobile content, from games to a variety of other application types," said Juan Dewar, CEO of Tira Wireless. "As an agile organization, we saw the opportunity to serve this large market segment and quickly extended our offerings to this new community of developers. Quite clearly, the market was ready for what we had to offer - our customer base has grown tremendously over the last six months and at least 25% of our client roster now represents this new generation."

"Consumers want to be able to click and send content to their friends' mobile phones without thinking about networks and device compatibility," said Jim Kaskade, president and CEO of Eyespot. "Tira helps us provide our network of publishers and individual users with an incredibly easy mobile experience. We're seeing an increase in personalized videos being sent via mobile, and expect that trend to grow steadily in the coming months."

New Customers Drive Mobile Innovation

Hong Kong-based AirGini (www.airgini.com) offers a new free social networking service that enables mobile subscribers to access content from multiple Internet and social networking sites through any device. With AirGini, users can receive updates on their friend's Internet profiles and blog posts from multiple Internet sources, read the latest news headlines, and more. To ensure the AirGini service has complete device coverage across global markets, the company has embraced the Tira 'Go Mobile' solution.

Eyespot (www.eyespot) is a venture backed technology and new media company whose partners include Paramount Pictures, NBA, Jive Records and Lucasfilm, Ltd. It provides video editing and sharing software that can be easily embedded in any Web site and mobile handset, enabling users to upload, remix and create new video from a variety of sources such as movie, television, and music clips or from user generated content. The Tira 'Go Mobile' solution has enabled Eyespot to support a wider range of mobile devices across multiple carriers.

About Tira Wireless

Tira Wireless provides application developers and publishers with a portfolio of tools, processes and best practices that manage the creation of mobile content and speed its delivery to market. The Tira Mobile Content Lifecycle Management solution helps overcome the challenges of mobile deployment by facilitating the market planning, development, adaptation, testing and distribution of mobile content. Tira Wireless enables organizations such as Sony Pictures Entertainment, Superscape, AccuWeather.com and Jump Games to more effectively embrace the mobile market. Founded in 2001, Tira Wireless is a venture-backed company headquartered in Silicon Valley, with offices in Toronto, Chicago and Ukraine. Visit www.tirawireless.com for more information.

NOTE: Tira Wireless is a registered trademark. All other company and product names may be trademarks of their respective owners. All Rights Reserved.

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