AirIQ Inc.

AirIQ Inc.

January 28, 2008 07:00 ET

AirIQ Launches Enhanced Offering for Consumers

MobileIQ Stolen Vehicle Recovery and MobileIQ Safety and Security Interactive Services

TORONTO, ONTARIO--(Marketwire - Jan. 28, 2008) - AirIQ Inc. (TSX:IQ), a leader in Wireless Location-Based Services, specializing in Telematics and Security, today announced that it has launched two enhanced Consumer service offerings. The Company launched the new MobileIQ offerings to distributor channels in the fourth quarter as an enhanced proposition for dealers, retailers and consumers.

MobileIQ is now offered as both a simple Stolen Vehicle Recovery service and, through an easy online upgrade, as an enhanced web-based Safety and Security Interactive service. In the case of Stolen Vehicle Recovery, when a MobileIQ equipped vehicle is stolen, the vehicle owner contacts the 24/7 call center. Client Care agents provide vehicle location information to the vehicle owner in concert with local law enforcement who will recover the vehicle on the consumer's behalf.

"We are responding to widespread market awareness and demand for a simple Stolen Vehicle Recovery service. This makes MobileIQ much easier for our dealers to sell," states Irwin Rodrigues, AirIQ's Vice President, Marketing and Sales. Mr. Rodrigues continues, "Once the system is installed in a vehicle, the consumer registers their vehicle through our website. At this time, the consumer has the choice of completing their registration for the simple Stolen Vehicle Recovery Service, or upgrading to a rich set of Interactive Services - delivered to the user via their own personal, secure web-site. With this enhanced offering, we have changed the way AirIQ communicates, distributes, and sells MobileIQ services."

Unlike competing Stolen Vehicle Recovery methods that only provide local coverage or employ chase vehicle recovery methods, MobileIQ's service advantage is based on the use of GPS technology enabling reliable and affordable North America wide coverage. In addition, growing awareness of GPS and the need to go beyond simple Stolen Vehicle Recovery has created a market for enhanced services. Specifically, Safety and Security Interactive functionalities include: excessive speed alerts, unauthorized movement alerts, battery disconnect alerts, boundary and border crossing alerts, plus door unlock and engine disable capabilities.

AirIQ is now expanding its distributor network to serve both the North American New Car Dealers and 12 Volt Automotive and Electronics retail markets. Roger Patrick, President of Progressive Sales Canada states, "Progressive Sales is very excited about the enhanced MobileIQ service offerings, which we have adopted as distributors in the Canadian market. Having recently launched it to our network of retail dealers, we are already seeing strong uptake and sell through to end-user consumers. We believe the demand evidence is a combination of the new value proposition structure, market maturation and increased awareness, resulting in buyer interest through our dealer network."

Doug Armstrong, President of Mass Electronics, states; "Mass Electronics has operated as a MobileIQ distributor to new car dealerships for over three years and are firm believers in the technology. We have reignited our sales efforts to promote, sell and provide installation services for the enhanced MobileIQ value proposition. We believe it will resonate with both New Car Dealers and their car buying customers. Early indications are very positive and we look forward to growing this business segment."

Distributors and dealers interested in learning more about MobileIQ should visit: and select the Consumer tab.

About AirIQ

AirIQ trades on the Toronto Stock Exchange under the symbol IQ. A leader in Wireless Location Services, specializing in Telematics and Security, AirIQ is headquartered in Pickering, near Toronto, Canada, with an office in San Diego, California, U.S.A. The Company operates as a wireless Internet applications service provider specializing in location-based services. AirIQ's services are offered to three primary markets: Commercial Fleets; Consumer; and Marine Fleets. AirIQ gives vehicle and vessel owners the abilities to manage and protect their mobile assets. AirIQ's services include: vehicle locating, boundary notification, automated inventory, maintenance reminders, security alerts, vehicle disabling, unauthorized movement alerts and many more features. For additional information on AirIQ or its products and services, please visit the Company's website at

About Progressive

Progressive Sales Canada is a leading distributor of specialty 12 volt products across Canada in addition to a complete portfolio of home theatre products. Operating since 1996 Progressive Sales has been involved in many successful product launches in the Canadian market. For more information contact: Roger Patrick at 905-625-5196 or email

About MASS

MASS Group of Companies has a strong business history. Founded in 1959, the company has evolved into a multi-faceted automotive electronics service organization employing 87 people, based in Richmond Hill, minutes north of Toronto. For the past 27 years MASS has provided the automotive dealer sector with onsite Mobile Service. Province wide, MASS serves hundreds of automobile dealerships who utilize the expertise of MASS' Mobile Technicians, who are directly dispatched from our Client Care Centre facility. The MASS Group of Companies has been ISO 9001: 2000 Certified since February 2006.

Forward-looking Statements

This news release contains forward-looking information based on management's best estimates and the current operating environment. These forward-looking statements are related to, but not limited to, AirIQ's operations, anticipated financial performance, business prospects and strategies. Forward-looking information typically contains words such as "anticipate", "believe", "expect", "plan" or similar words suggesting future outcomes. Such forward-looking statements are as of the date which such statement is made and are subject to a number of known and unknown risks, uncertainties and other factors which could cause actual results or events to differ materially from future results expressed, anticipated or implied by such forward-looking statements. Such factors include, but are not limited to, changes in market and competition, technological and competitive developments and potential downturns in economic conditions generally. Therefore, actual outcomes and results may differ materially from those expressed in such forward-looking statements. Other than as may be required by law, AirIQ disclaims any intention or obligation to update or revise any such forward-looking statements, whether as a result of new information, future events or otherwise.

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