DUBLIN, IRELAND and CHARLOTTE, NC--(Marketwire - Sep 22, 2011) - airmid healthgroup [airmid], a Dublin-based research facility for consumer products, including new sleep products, today announced a partnership with Smartsilk, a leading provider of bedding products in the US. airmid will provide advanced research & laboratory testing services for Smartsilk's bedding products. Specifically, the collaboration will focus on bed bug research -- a Smartsilk priority and consistent with its commitment to deliver the healthiest and highest quality bedding products to customers. With bed bug infestations on the rise, demand is greater than ever for bedding products with label claims that are validated by independent laboratories.
airmid is a recognized testing partner to the US asthma & allergy Certification Program.
The partnership was announced today during an Enterprise Ireland-supported trade mission to North Carolina led by Ireland's Minister for Jobs, Enterprise and Innovation, Richard Bruton. Enterprise Ireland is the government organization responsible for the development and growth of Irish businesses in world markets.
airmid is a physician-founded research facility that provides development services to a wide range of consumer product manufacturers. Founded in 2007, the company is a recognized product development partner to leading US-based companies, including manufacturers of innovative bedding products. Leveraging its core expertise in preventing ill health due to indoor air pollutants and bug infestations, airmid scientists will evaluate the complex interactions of biological, chemical and physical properties associated with Smartsilk's bedding products.
"Smartsilk is committed to providing all Natural Silk Filled Luxury Bedding for a Healthy Bed and Body," says Yair Altman, Founder of Smartsilk. "Our investment in extensive bed bug research with leading test facility airmid healthgroup further demonstrates our commitment to our customers by providing third-party validated healthy sleep products."
"Our investment in state-of-the art bed bug testing chambers, coupled with our expertise in providing healthy sleeping advice, gives independent reassurance for manufacturers and consumers," said Dr. Bruce Mitchell, CEO of airmid healthgroup. "Many global bedding leaders have already partnered with us as an extension of their existing in-house capabilities. airmid healthgroup is excited to be working with a progressive company like Smartsilk on the development of innovative bed bug bedding solutions, backed by independent science."
For information on airmid, please visit, www.airmidhealthgroup.com
For information on Smartsilk, please visit www.smartsilk.com
For information on Enterprise Ireland, please visit www.enterprise-ireland.com
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