SOURCE: Airwide Solutions

Airwide Solutions

February 15, 2010 00:01 ET

Airwide Launches Real-Time Loyalty & Profiling Solution

Company Partners With Business Logic Systems to Help Operators Monetize Hard-to-Reach Prepaid Base

BARCELONA, SPAIN--(Marketwire - February 15, 2010) - MOBILE WORLD CONGRESS -- Airwide Solutions, (Hall 2, Stand B38) a provider of next generation mobile messaging infrastructure, applications and solutions, today announced a Real-Time Loyalty & Profiling Solution that will enable mobile operators to drive incremental lifetime value across the subscriber base, including hard-to-reach prepaid customers. Airwide's Real-Time Loyalty & Profiling Solution leverages a new partnership with Business Logic Systems (BLS), a specialist provider of real-time prepaid marketing campaign automation and customer loyalty solutions, and enables mobile operators to stimulate top-ups and usage, reward loyalty and reactivate dormant subscribers.

In the maturing mobile market, operators need to create more value from their entire customer base, but especially from their prepaid subscribers. However, targeting this segment has always been notoriously difficult due to lack of customer information and contact details, which makes traditional marketing nearly impossible and very expensive. Airwide's Real-Time Loyalty & Profiling Solution gives operators the ability to quickly and easily access, analyse and act upon event data in real-time to create a targeted, two-way dialogue with subscribers, via mobile messaging. Using the unique RealTime Prepaid Marketing Engine from BLS, in conjunction with Airwide's AirGate MultiMessaging next-generation messaging gateway, the new solution enables operators to quickly and profitably reach the entire customer base, increasing the lifetime value of subscribers and proactively managing their prepaid base.

"Operators have sophisticated mechanisms to market to and manage their relationships with postpaid subscribers. Yet in most cases the majority of their subscriber base is prepaid, and there is little visibility to these subscribers, and traditional marketing methods do not work. This is causing significant business problems including increasing churn and lost revenue as operators have no meaningful relationship with these subscribers," said Jay Seaton, CMO of Airwide Solutions. "Airwide's new Real-Time Loyalty & Profiling Solution offers operators unique capabilities for building a two-way, personalized and multichannel dialogue that will build meaningful ongoing relationships with prepaid subscribers with timely and relevant offers, communication, prompts, rewards and activations, driving up recharge revenues, stimulating service usage and increasing customer retention."

"Prepaid customers are notoriously fickle and as they continue to grow in number and importance, mobile operators must successfully market to these subscribers to help increase their lifetime value," commented Tim Yates, CEO, Business Logic Systems. "Traditional CRM methods such as mail and outbound calling are ineffective and costly. By leveraging Business Logic Systems' technology together with their mobile messaging technology, Airwide can help mobile operators proactively reach prepaid customers, turning inactive users into loyal customers and encouraging occasional users to top-up regularly."

Unlike other solutions, which are tied to specific billing or charging systems, the Airwide Real-Time Loyalty and Profiling Solution focuses on real-time and interactive campaign management from a messaging perspective, leveraging the power and number one market share of the AirGate MultiMessaging next-generation messaging gateway for easy multi-channel integration with any existing messaging infrastructure. By employing messaging for immediate, high-impact and ubiquitous campaigns, operators have an unparalleled means of boosting revenue from all subscriber populations.

The Airwide Loyalty & Profiling Solution will be demonstrated at Airwide's stand B38 in Hall 2 at Mobile World Congress starting on February 15 in Barcelona, Spain.

About Airwide Solutions

Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Its products have helped more than 150 wireless operators worldwide drive mobile messaging usage and revenues and enable them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts -- including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling -- the company continues to pioneer new technologies. Airwide's open, tiered Fusion architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and a foundation to bridge mobile messaging and the mobile internet.

Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific, India, the Middle East and Africa. For more information about Airwide Solutions, please visit

Airwide is a registered trademark of Airwide Solutions. All other trademarks are the property of their respective owners.

About Business Logic Systems

Business Logic Systems is a specialist provider of real-time prepaid marketing campaign automation and customer loyalty solutions for mobile network operators. Its InTelestage™ portfolio of products, solutions and technologies helps operators create fully automated marketing solutions that reduce churn, deliver improved subscriber profitability and build long-term customer loyalty.

InTelestage™ offers a unique capability to interpret customer usage and behavioural data in real time; this enables operators to link unrelated organisational and data stores to provide a complete view of customer activity, supporting relevant dialogue and accurate campaign targeting for automated marketing campaigns.

Business Logic Systems operates from offices in UK, Malaysia & Australia, with a development centre in Romania. InTeleStage™ is deployed by some of the world's leading mobile operators including Celcom, Saudi Telecom Company (STC) and Telstra and is also licensed to leading network platform providers for the development of their own innovative solutions. Business Logic Systems' partners include Acision, Alcatel-Lucent and Ericsson.

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Contact Information

  • For further information on Airwide follow us on Twitter at @airwide or

    Brenda Suarez
    Airwide Solutions
    Email: Email Contact
    Tel: 781-229-2406 ext. 2731

    Chrissie McGoldrick
    Mi liberty
    Email: Email Contact
    Tel: +44 (0) 207-751-4444

    Kristin Conforti
    PAN Communications
    Email: Email Contact
    Tel: 978-474-1900

    For more information on BLS please contact:

    Kerry Davis
    Wildfire PR
    Tel: + 44(0) 208 339 4420
    Email: Email Contact