SOURCE: Aisle7

Aisle7

August 03, 2011 09:00 ET

Aisle7 Introduces Aisle7 Content Explorer

New Web-Based Tool Allows Marketers to Share Wellness Campaigns to Their Website, E-mail, and Social Properties in Real Time

PORTLAND, OR--(Marketwire - Aug 3, 2011) - Aisle7, creators of Healthnotes®, and the worldwide leader in wellness-driven marketing programs, today announced the availability of Aisle7 Content Explorer, a first-of-its-kind solution that allows marketers to easily execute content-focused wellness campaigns on their website, newsletters, blogs, and social media sites in minutes. Technological advancements have conditioned today's consumer to expect instant response and gratification in digital mediums. Aisle7 Content Explorer is a Web-based tool that helps marketers keep pace by providing a powerful search of the extensive Aisle7 wellness library, quick preview technology, and easy-to-use content sharing tools to engage consumers. Aisle7 Content Explorer is free for all Aisle7 ONLINE™ customers.

"Facebook, Twitter and other social services are accelerating the speed of communication. Our clients have told us they need fast access to all of our content to be effective," said Dr. Skye Lininger, CEO of Aisle7. "Aisle7 Content Explorer simplifies the process. Customers have access to every single piece of content the moment it's created. More importantly, they can share it with their audience instantaneously without requiring technical or IT resources."

The Aisle7 content library consists of thousands of wellness articles, content widgets, and decision tools to help consumers make informed self-care choices. With Aisle7 Content Explorer, marketers can quickly perform a detailed search, preview an asset, and publish to the desired marketing channel. A new web page, e-mail message, newsletter article, or Facebook post on a wellness topic can be distributed to an audience in minutes.

"At Albertsons we are always looking for innovative ways to keep the conversation going with our shoppers with new shopping ideas and the latest in wellness," said Dan Mackey, Director of E-Business, Albertsons, LLC. "Aisle7 Content Explorer is a great tool to add to our marketing tool kit. It provides complete control of the articles we want to distribute."

Aisle7 Content Explorer also provides a new "Hot Topics" feature that gives marketers relevant content suggestions on what to share. The latest science-based news, seasonal features, and trending topics are featured and updated regularly, providing engaging ideas to create conversations online.

Optimized Facebook Posts Expand Social Graph for Retailers

Aisle7 is also making Open Graph tags accessible for every article it publishes. These tags allow a retailer to integrate Aisle7 supplied website content into the social graph. When a user clicks the "Like" button on an Aisle7 ONLINE wellness article, the post in Facebook will have an optimized headline, lead-in text, and image. More importantly, the retailer's brand will appear in the Facebook "Likes and Interests" section of the shopper's profile, giving the retailer an open connection with the shopper to publish updates to their Wall which encourages communication and helps build relationships.

Availability

Aisle7 Content Explorer and Open Graph tags for Aisle7 articles are available immediately to all Aisle7 ONLINE customers. For more information please visit: www.aisle7.net/contentexplorer.php

About Aisle7

Aisle7 delivers customized wellness-driven marketing programs to engage shoppers and drive sales -- in-store, online, and on-the-go with mobile apps -- for supermarkets, drugstores, and natural product retailers worldwide. With more than 20 years of experience in delivering science-based health and wellness content and multiplatform programs, Aisle7 is uniquely positioned to help retailers capitalize on health and wellness trends with a highly flexible platform designed to deliver your wellness program, your way. The Aisle7 network drives millions of shopper visits annually across thousands of retail locations, websites, and phones worldwide.

Visit www.aisle7.net for more information. Aisle7® and Aisle7 ONLINE™ Widget Gallery, and Aisle7 WELLNESS AppStream ™ are trademarks or registered trademarks of Aisle7.

Contact Information

  • Contact:
    Bill Schneider
    Director of Marketing
    Aisle7
    503.517.4519
    Email Contact