SOURCE: Aisle7


February 10, 2011 09:00 ET

Aisle7 Introduces Website Decision Tools to Drive Sales of Supplement, Homeopathic, OTCs and Whole Food Products

New Health Questionnaires, Widgets and Content Targeting Help Consumers Make Best Choices in Complex Self-Care Product Categories on Retailer Websites

PORTLAND, OR--(Marketwire - February 10, 2011) - Aisle7®, the worldwide leader in wellness-driven shopper marketing programs for food, drug and supplement retail, today announced the availability of Aisle7 ONLINE Decision Support Tools. According to Pew research, more than half of consumers regularly use the Internet to research and choose products to buy. To give retailers the ability to tap into this growing trend, Aisle7 created online decision support tools to provide science-based self-care product recommendations. Through simple questionnaires, interactive widgets, and proprietary content-targeting technology, consumers can access clear, easy-to-understand health facts on retailer websites to make decisions on the products best able to address their health goals. 

"Every year more health and wellness products are introduced to the market, making it ever more confusing for consumers to make the best choices," said Dr. Schuyler Lininger, CEO of Aisle7. "Decision support tools remove the guesswork by connecting the dots between health goals and helpful product categories."

The powerful new tools feature question and filter-based selection methods that allow a consumer to input their health concerns, lifestyle choices and more to find the most helpful products. The interactive website tools include:

  • Vitamin Advisor: An easy-to-follow two-page questionnaire that provides personalized supplement recommendations with optional commerce integration. Initial integrations demonstrate a 70% completion rate with a 20% add-to-cart conversion.
  • Supplement Finder: An easy-to-place widget that provides fast answers to common questions on the supplements to take for health conditions, with drugs, or wellness goals.
  • Homeopathic Medicine Finder: An easy to use tool that allows consumers to filter over 350 health conditions and symptoms to find the right homeopathic product. 

The Homeopathic Medicine Finder was created in partnership with Boiron, world-leader in homeopathic medicines, and will be featured across more than 2,000 in-store retail locations and 150 websites served by Aisle7. "Boiron was pleased to work with Aisle7 to feature the Medicine Finder through its broad network of retailers," said John Durkin, VP of Marketing at Boiron. 

"The Medicine Finder is a simple yet powerful tool that allows consumers, in three clicks or fewer, to find the right homeopathic medicines to help relieve their symptoms." Added Scott Anderson, Director of E-commerce at Vitamin Shoppe, "We're excited to feature the Medicine Finder in our stores and on our website to make it easier for consumers to make the best product choices for their health concerns." 

Dynamic Content Targeting Automates Health Reviews on Thousands of SKUs
Aisle7 is also releasing dynamic content targeting, a powerful web-based data service that allows a retailer to systematically place credible health facts and expert reviews on relevant products. Through proprietary "matching" technology, the Aisle7 service allows merchants to incorporate Aisle7 content (like supplement facts about fish oil), onto relevant website product pages or tabs to provide science-based answers to questions without forcing the shopper to navigate away from those pages.

Decision support tools are capabilities offered with Aisle7 ONLINE, a customizable health and wellness website solution. To learn more, please visit

About Aisle7

Aisle7 delivers customized wellness-driven shopper marketing programs to engage shoppers and drive sales -- in-store, online, and on-the-go with mobile apps -- for supermarkets, drugstores, and natural product retailers worldwide. With more than 20 years of experience in delivering science-based health and wellness content and multiplatform programs, Aisle7 is uniquely positioned to help retailers capitalize on health and wellness trends with a highly flexible platform designed to deliver your wellness program, your way. The Aisle7 network drives millions of shopper visits annually across thousands of retail locations, websites, and phones worldwide. 

Visit for more information. Aisle7® and Aisle7 ONLINE™ Widget Gallery, and Aisle7 WELLNESS AppStream ™ are trademarks or registered trademarks of Aisle7.

Contact Information

  • Contact:
    Bill Schneider
    Senior Product Director
    Email Contact